Brand On Shelf wins DBA 2015 Design Effectiveness Award for the redesign of Wyld Wood Cider packaging

We are delighted that the impact on sales of our redesign of the Wyld Wood cider packaging has been recognized with a DBA 2015 Design Effectiveness Award.

The DBA Design Effectiveness Awards are both rigorous and authoritative, celebrating the power of design to drive business success and provide compelling proof of why design is a sound commercial investment.  

Click here to find out more about the project and the development of the design.

Thinking outside the packaging box...

Love it or hate it technology has a place in all of our lives. According to Eric Schmidt – Executive Chairman of Google – we now generate as much data every 2 days as we did from the dawn of civilisation up to 2003.  With 100 billion devices and 260 million people now estimated to be connected to the internet, technology isn’t going away anytime soon.

So how does this surge in technology affect packaging? Click here to read more.

To research or not to research, that is the question...

It's a knotty question that comes up often in discussions with our clients and we decided it was worth investigating further. Why research? When is it appropriate? What are the options in quantitative and qualitative research?
Read more...

More BOS recruits

As part of our ambitious plans to take over the packaging design world, we have recruited some of the best packaging fanatics in the business.

Caroline Hagen has joined as our Sales and Marketing Director, having spent 15 years at Reach, the award winning packaging design consultancy she founded in 1998, Caroline decided to jump ship over to BOS and says she "can’t wait to start working with more clients who want to revolutionise the way they use their packaging to bring their brand to life, engage consumers and sell more product."

Torben Dunn joins us as Creative Director in our Leeds office to build up and lead our creative team up there.  Torben's pedigree includes Michael Peters and Partners, JKR and Elmwood where he has worked on brands such as Guinness, Heinz, Danone and Colgate.

Finally, we have welcomed Jonathan Ford into the BOS family. Jonathan is a Leeds Met design graduate and has most recently worked on campaigns for Channel 4, National Lottery and the Design Council at Numiko.  He has a passion for branding and packaging and is really excited about joining the BOS Leeds creative team.

A brief word...

Every great design starts with a great brief, but what makes it great?
This article from Design Week raises some interesting points for consideration when briefing a design agency....