News from NZ Māori Tourism
Spring 2016

 

Tēnā tātou, te whānau whānui o Tāpoi Māori o Aotearoa,

It's been a busy few months for both NZMT and Māori tourism experiences around Aotearoa. It doesn't seem as though the tourism industry has had our traditional 'off season' break this year - is this a sign of things to come?

Some of the things we have been involved with over the last three months include hosting New Zealand NBA star Steven Adams and his fellow players and coaches from the Oklahoma City Thunder, continuing our discussions with government agencies on a range of topics including tourism data, fresh water, infrastructure needs, and investment frameworks. Our work in the regions continues to grow, especially with many Iwi looking to invest in tourism. We have confirmed details for the WINTA (World Indigenous Tourism Alliance) Summit that we are hosting next year, and we continue to find ways to leverage opportunities to promote Māori tourism both within New Zealand and offshore.

We continue to work on ways to address and influence the things that we can, like training opportunities that can be done from ‘your place’ e.g. webinars, business advisory services and of course at ‘our place’ - policy initiatives like reducing compliance. None of these are overnight solutions but they are important for busy business owners and staff.

We are also working on ways to communicate news and opportunities in a way that suits you, our Māori tourism businesses and stakeholders. As part of this, we are revamping our email communications, starting with this, a quarterly update sharing some of what we've been up to, along with content to help your business grow.

By now, all NZ Māori Tourism ,embers should have received their papers for the AGM next week - if you have any questions about the AGM, please contact Lee Beazley on 04 474 4682.

Ngā mihi nui, na

Pania and the team at NZ Māori Tourism.

 
 

Māori Tourism Quarterly - Latest Edition

The latest edition of Māori Tourism Quarterly (MTQ) looks further into data from the International Visitor Survey and breaks down what it means for you as a Māori tourism business. This edition also highlights the contribution of domestic tourism within New Zealand.

Read Māori Tourism Quarterly here
 
 
 

Singalongs, Social media and Slam Dunks

When NZ Māori Tourism were approached to help Steven Adams give his OKC teammates, coaches and executive staff a New Zealand experience they'd never forget while they were here to host three basketball camps for kiwi kids, we knew this was a fantastic opportunity to showcase New Zealand.

Over the twelve days that the 14-strong OKC delegation were here, they met a range of Māori, and New Zealand individuals, businesses and experiences;  and posted about them online. From OKC Thunder's social media pages, more than 25 million people viewed the photos, videos and posts from their time in New Zealand.

The delegation spent time in Auckland, Tauranga, Wellington and Queenstown  and with more than 1200 kiwi kids attending the basketball camps, plus the numerous other people the group met during their stay, we wouldn't be surprised to see all of New Zealand convert to OKC Thunder fans - a win-win for all!

More than 50 media articles were published during the group's time in New Zealand, including 'Bro, NZ is way better than this place', 'How to do a great New Zealand road trip like NBA star Steven Adams', 'Steven Adams and Willie Apiata treated to rousing haka at Wakatipu High School', and of course the promotional video that was filmed on Rangitoto Island, featuring Te Haeranga Guided Walks.

 

Te Tai Tokerau Resort College

NZ Maori Tourism has supported the Queenstown Resort College (QRC) in the establishment of the QRC Tai Tokerau Resort College in Paihia.

The inugural intake started at the school in April, and after six months of study at the college they have now commenced their paid internships, primarily with tourism businesses in Northland, with two students completing their placements in Australia!

The second intake began their studies in October, with the next student in-take scheduled for April 2017.

We are proud to support the College, as it provides a pathway for Northland rangatahi to enter the tourism industry as trained, skilled, and passionate ambassadors for Northland, and New Zealand.

Know someone who's keen to attend QRC Tai Tokerau Resort College? Find out more here.
 

At the annual Cathy Pacific Travel Media Awards, NZ Māori Tourism sponsored two awards. The winner of the NZ Māori Tourism Award for the Best Travel Image that captures the essence of Māori went to Peter De Graaf, for his image: Kaihoe (waka paddlers) share a hongi during Waitangi day commemorations at Te Ti Bay, Waitangi, published in the Northern Advocate.  The winner of the NZ Māori Tourism Award for the Best Travel Story about a Māori tourism experience was Justine Tyerman for her story Fiordland published in Destinations Magazine.

 

Congratulations

The New Zealand Tourism Awards were held in Auckland at the end of September.  It was fantastic to see many Māori tourism businesses in attendance, and it was great to celebrate with both Waitangi Treaty Grounds and TIME Unlimited Tours - the two finalists for the Māori Cultural Tourism Award. Congratulations to Waitangi Treaty Grounds for their well-deserved win.
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TIME Unlimited Tours was awarded $50,000 to develop innovative tourism products as part of Auckland Airport’s Four Seasons Five Senses campaign to promote New Zealand as a year round destination to international travellers.

 
 

Selection of stories featuring you

A Māori tour to the top of a New Zealand volcano - In New Zealand, Marsha Lederman hikes to the summit of a 6,000-year-old volcano where ‘the hand of a god punches out of the sea’ .
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South Island Māori and Pasifika students tour Wellington in waka on cultural tourism course - A group of South Island high school students found themselves wading into Wellington waters as they explored how Māori culture is showcased in our tourism industry.
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Carving out Queenstown’s history
- Long before the discovery of gold in the Queenstown Lakes, treasure hunters sought another prize - pounamu, or greenstone. It was valued as a tool, for trade and its beauty, and remains an important part of Māori culture.
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Bush Stories
- "Oi, Oi!". They thought they were alone in the bush; hearing someone cry out was alarming. Was someone lost? And again, "oi!", loud and insistent. The two men returned the call then set off, in search. Through heavy bush they crashed, as fast as they could, right to where they estimated the voice had come from. But there was no sign of anyone. While wondering what to do next, whether to call for help or keep searching, another call came: 'Oi!', from further away, calling them deeper into the bush.
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Native Affairs – The Carver -  It's taken forty years but master carver Matahi Brightwell has finally received a formal acknowledgment for his world famous Lake Taupo carvings. Local tourism companies have been taking paying visitors to the carvings for years but Matahi hasn't received a dollar. Now the Taupo District Council is working with Matahi to help preserve the carvings and the story behind them.

 

Mapuche visit

NZ Māori Tourism have worked closely with Mapuche in Chile, and were thrilled to again host three representatives to exchange ideas and learn from a range of  Māori tourism businesses over their week in New Zealand.

Their visit started off with a pōwhiri at Victoria University, where not only were local Māori present, but the Ambassador and a former Governor-General were also there to welcome the delegation to New Zealand.

Nadia Pairefil (tourism/micro-finance for women in business in Chile), Pablo Calfuqueo (tourism specialist) and Roberto Contraras (teacher) experienced a range of Māori tourism experiences in Kaikoura, Taupō, Wellington, Rotorua and Auckland during their visit.

The manuhiri thoroughly enjoyed their visit in New Zealand, and relished the openness, honesty and generosity of everyone they met. They placed great value on visiting Māori tourism experiences in various locations, and learning about different iwi and their stories. They especially enjoyed the fresh kaimoana! Nadia, Pablo and Roberto left feeling empowered and with new ideas - thanks to all involved in their successful visit.

 
 
 

Jason Mayden is a well-known name in the design and creative industries. He spent 13+ years at Nike where he led and contributed to the creation of innovative sport performances products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter, and Michael Jordan.

Since leaving Nike, he has worked with industry leading organizations, such as Pixar, Google, Disney, LinkedIn Pinterest and Apple to help develop strategies focused on building and scaling diverse and inclusive creative organizations.

Alongside Te Hono and Kono, NZ Māori Tourism hosted Jason and his young family recently. They explored Wellington, Nelson, and Waiheke Island during their time here - and even picked up some rugby skills from a couple of All Blacks at Westpac Stadium! Thanks to all involved in the visit - Jason and his family have said they will be back to explore more of what New Zealand has to offer.

 

MBIE convened a series of workshops around New Zealand with a focus on Chinese visitors and their preferences. The resources from those workshops, including videos and modules you can complete in your own time, can be found here.

The WINTA (World Indigenous Tourism Alliance) Summit will take place in Auckland, 10-13 September 2017. Lock the dates in your calendar now. Further details will be announced soon.

 
 
 

Upcoming tourism NET (networking/education/training) Opportunities

Tourism Export Council's Xmas Symposium will be held in Auckland on Wednesday 7 December. Register here.
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Whether it is through compliance, tax, surveys or trade and innovation, businesses spend a significant amount of time working with government agencies. The aim of 'Taking Care of Business' is to make it easier and more efficient for business owners to deal with government so they can focus on making their business a success. At these events, experts from several different agencies will outline government support available for businesses, discuss new legislation and how to comply, and answer any questions business owners might have.
Register here.

 
NZ Māori Tourism
PO Box 5038, Lambton Quay,
Wellington 6145 |  P +64 4 474 4682 
Mezzanine Floor, Seabridge House,
110 Featherston St, Wellington 6011
info@maoritourism.co.nz  |  www.maoritourism.co.nz

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