Hi, internet friends. It's been a while, hasn't it?
Over the last few months, I was heads down on pulling off Litmus Live, a yearly conference for email professionals. It was the first year I was responsible for the whole shebang as opposed to just content, which should help explain the intermittent-ness of this email.
Beyond that, I've been busy planning for this year's event as well as producing the Delivering podcast (also from Litmus). I'm getting excited to get back into a more regular (but still intermittent) cadence for this newsletter.
With that being said, anything you want to see from me? Any topics you'd love to see me cover in your inbox? Just reply to this email and let me know.
I frequently get asked for information like bios, talks I've given in the past, and headshots. After wrangling all of that on an ad hoc basis for years, I finally put together a speaker profile to make it easier.
In the latest episode of Delivering, I interviewed my wife, Valerie Jackson, about how she uses and thinks about (or doesn't think about) email.
I got a huge response from people about how useful this interview was, which I think speaks to a bigger problem in the email industry: We're all embedded in this stuff every day, which results in a big echo chamber. Regular subscribers don't think or care about a lot of the things we do. Might be worth checking our assumptions against actual subscriber expectations on a more regular basis.
I'm working on my new book about preparation and public speaking. It's called Speak Easier and will (hopefully) be out in March or April. As part of that, I would love to hear about your worst talk ever. Doesn't matter where it was given, but what went wrong? How did you feel?
Words and pictures together make something happen that is more than good or bad drawing. You don’t have to have any artistic skill to do this. You just need to be brave and sincere.
Mostly writer, sometimes designer.