On October 9, attractions, venues, local personalities and the citizens of Liverpool came together to celebrate what would have been the 80th birthday of Beatles legend John Lennon.


We appreciate that your customers are currently dreaming of travel, and here at Visit Liverpool, we want to work with you to help plan for 2021 and beyond.

So, with a little help from our friends we’ve put together a taster of itinerary ideas for group and FIT visits to the iconic birthplace of The Beatles.

Liverpool is taking the COVID-19 pandemic extremely seriously and safety measures are in place across the city. To help with your planning we've compiled some FAQ's which you may find useful. These will continue to be updated.


Please don’t hesitate to get in touch if you have any questions.

In the meantime we look forward to welcoming you and your clients in the future.


The Beatles Story unveils previously unseen photographs of John Lennon

Celebrating its 30th anniversary, Liverpool’s award-winning attraction, The Beatles Story launches a new photographic display titled ‘Sgt. Pepper Way’, with never-before-seen images of John Lennon to mark what would have been his 80th birthday.

With special rates and packages for travel trade partners and group visits, visitors experience a unique immersive journey telling the story of the lives, music and careers of the world’s greatest band.

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Strawberry Field: Gates Open for Travel Trade

Award-winning heritage attraction, Strawberry Field has wide appeal and responsible tourism at its heart. Now home to John Lennon’s Imagine piano, courtesy of the estate of George Michael, the exhibition and garden tour with media guide offers a unique chance to escape into the gardens of John’s childhood and discover the history of the site; there’s also a café and shop. With commissionable rates for FIT/groups and flexibility, please contact us to discuss.

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Liverpool Beatles Museum

On Mathew street next door to the Grapes pub, the museum hosts an atmospheric and unforgettable collection of over 1000 items of rare and authentic Beatles memorabilia.

Exhibits which include John’s Sgt Pepper medals, glasses, tour itineraries, harmonica and “egg” chair promise to inspire visitors to embrace and join us in celebrating the past of this remarkable man.

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A ‘Fab Four’ star Liverpool hotel.

Hard Days Night Hotel is the world’s only Beatles inspired hotel, combining the highest quality facilities in a truly unique environment.
Sitting adjacent to the world famous Cavern Club where The Beatles rose to fame, and an array of the city’s famous Beatles landmarks, the hotel not only offers the perfect getaway for Beatles enthusiasts, it is also loved by art lovers, music lovers, and food lovers alike. Owned by Millennium Hotels and Resorts.

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Live music to return to the cavern club stage

The iconic Cavern Club had embarked on a brand new venture bringinging live music back to the Cavern stage for music fans all around the world, showcasing performances by talented and much-missed resident musicians, streamed on-line live from Liverpool’s world famous cellar club for ten hours a day, seven days a week.

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