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Dear White Ribbon Supporter thank you for helping White Ribbon in 2015

Last year during White Ribbon month, hundreds of events were organised, hundreds of thousands of White Ribbons and collateral were distributed, and with your help, we began a nationwide discussion about 'Respectful Relationships' and  'consent'.

New Zealand has a terrible issues with violence and we must all increase our efforts to combat this significant issue. White Ribbon is just one player helping to contribute to the solution which requires many players from Government right through to our communities.

Although most men treat women with respect, the biggest cause of violence is the belief that men have more rights and power than women. We want to challange these, because violence against women is not just about men's anger. That's just too simplistic. Here's a few highlights from the 2015 campaign.

This is a terrific result. It's a testament to all of those volunteers, agencies, White Ribbon Ambassadors and Riders out there who carry White Ribbon into their communities. Note : Of those who had heard of White Ribbon, only 29% did not know that it was a campaign against violence.

Media Coverage:
The campaign received good nationwide coverage featuring prominently on TVNZ, TV3 and Maori TV.

New Media:
The Campaign also uses Facebook and the website to get information out about key messages. 2015 saw record traffic to the White Ribbon Website with 126,412 total visits, a record of 52,884 during November and a record 8,225 on White Ribbon Day. Facebook also performed well with the highest organic reach being 51,070 and promotions reaching 74,824 on White Ribbon Day.

The Toolbox

The Toolbox
This resource page was visited over 1,400 times, and a number of organisations have asked permission to utilise aspects of the Toolbox. This has been a very pleasing response. We are continuing to promote the Toolbox through facebook.

Posters and Merchandise:
The Posters were pasted and posted up by Phantom (and community organisations) throughout NZ. Flyers and other merchandise were also distributed throughout the country and used at events and to promote the campaign.

The White Ribbon Ride:
The four White Ribbon Rides all proceeded exceptionally taking the campaign to over 80 communities.  A huge thank you to all the riders for donating their time and attending workshops to get to grips with the new 'Respectful Relationships' campaign.  If you want to read more about the Ride, check out the Captain's Log.

There were hundreds of events throughout the country with parades, fun days, quizzes, Walk A Mile in Her Shoes, BBQs, poetry competitions, stand-up comedy and handing out ribbons to name just some.

The campaign was launched by Mayors throughout NZ and by our own White Ribbon Ambassadors in Parliament helping to get the messages out to communities.

Thank you for your support.
The White Ribbon Team


Congratulations to Colin Agnew and Tim Marshall

When White Ribbon Ambassador and White Ribbon Rider Colin Agnew was awarded his Kiwibank Community Hero Medal, he was hundreds of miles away on the White Ribbon Ride. His Grandson Flynn stepped in to accept the award and wrote this amazing speech about his Grandfather. Later he presented the award to his Granddad at home. Read the speech here.

We would also like to congratulate White Ribbon Ambassador Tim Marshall for his recognition for the tremendous work he undertakes in the Gisborne community and at the Tauawhi Mens Centre. Well done to you both.



In the next few weeks you will receive an email from Research New Zealand, an independent research company based in Wellington. The email will contain a link to a short online survey about the 2015 White Ribbon Campaign. It is really important for us to get your feedback on the Campaign – Was it effective? Was it clear? Do you remember it? This type of information will help us see what worked and what didn’t. And in doing so, will help us to shape this year’s Campaign to make it the best one yet. So please, when you receive your survey invitation, take a few minutes to tell us what you thought.

Start With RESPECT

Start with Respect

Early this year White Ribbon developed a tool for young men focusing on dating respectfully. We want our young men to start their relationships with respect. The resource was released on Valentines Day and has been viewed on Facebook over 39,000 times with over 1,000 likes. Please share with all the young men and women you know of with organisations that work with our youth.
Share the Facebook link here. Share the website link here.

International Women's Day - Photo courtesy of Women in Tech

International Women's Day is Tuesday, March 8. In celebrating the past economic, political, and social achievements of women, men need to remember that it is also our responsibility to help build on these successes. Find out more here. The international website is here.

Waatea 5th Estate -"Men on Men's Violence"

Waatea 5th Estate -"Men on Men's Violence"

Joining the show for this two part discussion on domestic violence in Aotearoa were Psychotherapist Blogger & Broadcaster Kyle MacDonald, Domestic Violence Activist Vic Tamati and social worker & community activist James Papali'i. 

The second episode featured White Ribbon Ambassador Richie Hardcore, Operations & Project Manager for Women's Refuge Rhonda Cox - Nissen, and Ted Ratana from Tane Ora Rehabilitative Program.

Click here for the videos.


White Ribbon Ride

The Riders have been out and about in the community getting both riders and non-riders interested in the 2016 Ride and the White Ribbon message. Numerous riders have been visiting communities with interactive displays on Waitangi Day, Ohakune and most recently at the Shiny Side Up motorcycle event in Paraparaumu.

If you're a rider and want to be involved, contact us here.


Return of Kings

Neomasculinist group ‘Return of Kings’ leader, Daryush ‘Roosh’ Valizadeh, announced plans to hold public meetings around the world, including in New Zealand. This was swiftly met with significant opposition from all over NZ including peaceful protests. Read more about the Wellington response here.

Harrassment is not ok

A White Ribbon Ambassador's girlfriend was accosted, live on national television, by two boys who thought it would be cool to touch her inappropriately, get in her space and yell sexually aggressive phrases. Read more about Ritchie's response here.


Family Violence Death Review

The Death Review Report has highlighted a number of issues. One that we feel strongly about is the need to work with men who use violence and also, that agencies need to take responsibility for the safety of family violence victims. Read more here.

Family violence law review

Justice Minister Amy Adams has released a summary of the almost 500 submissions made on the family violence legislative review. Read the information the Family Violence Clearinghouse has put together here.