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RyteBytes on Prioritizing Branding & Learning From Failure
The founders very candidly dive into why they wish they had focused on branding from the start, why they think the lean startup model isn’t always the way to go and so much more.

Last Week's Top Food Tech News & Innovation Stories
Overstock.com launches farmers market, insights for launching an NYC food startup from 5 founders and more.

The D.I.T. (Do It Together) Approach to Food Startup Branding
Launching a food brand is tough stuff. Learn how having a collaborative discussion about your brand can help you challenge assumptions, reconsider your positioning basics and guide new areas of opportunity.

Startup Resources

Can 10 Startups Change The Way We Eat? - Reimagine Food
Reimagine Food just annouced the latest group of disruptive food startups that will be participating in its Prometheus Accelration Program. 

Eric Schmidt’s Farm2050 Collective Will Back Agriculture Tech To Feed Earth’s Growing Population - TechCrunch
The Google Chairman's Innovation Endeavors and Flextronics Lab's new collective will support AgTech startups with capital, design, manufacturing and test farms to try out their inventions.


Who’s Afraid of Egg-less Mayo? - Edible Manhattan
Unilever is in a tizzy over a groundbreaking, data-driven maker of mayo. And the debate is only starting.

Venture Capitalists Feast on Specialty Food Deals - Wall Street Journal
VCs poured $83.4M into the industry during the third quarter, the most in any quarter since tracking begam in 1992.

Love With Food Acquires G-Free Foodie - CBS8
Love With Food's G-Free Foodie curated boxes will deliver variety of hard-to find offerings directly to consumers' homes each month.


Shuttlecook, A More Spontaneous Cook-At-Home Food Delivery Service, Launches In London - TechCrunch
The startup says it has solved some of the problems with the standard recipe-kit model. 

Grocery Delivery Not Just for City Clickers Anymore - Daily American
Revenue gains among online delivery services indicate the trend will expand to mainstream consumers next year.

Who's Willing to Pay for Same-day Delivery - Brick Meets Click
Millennials and urban dwellers are the most willing to pay extra for the service according to a recent Harris Interactive Poll, and that’s where retailers should focus.

Reliance Retail launches an Online Grocery Store - Medianama
RelianceFreshDirect.com will deliver grocery products in some neighborhoods of Mumbai. 

inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers - TechCrunch
The startup says it’s already reaching 31.5 million customers with its technology. 

Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile - TechCrunch
This continues Groupon’s pattern of expanding its offerings for local businesses beyond daily deals. The terms were not disclosed.


Are Restaurants Using Tablets to Spy on Diners? - Eater
Is it just fear mongering, or should diners be concerned about the cameras on tablets?

Revolution Leads $18.5M Round to Put Sweetgreen on the West Coast - InTheCapital
The round will also go towards boosting other programs run by the restaurant chain.

Restaurant Payment Tech: Set to Explode - Hospitality Tech
A new Cornell study finds that U.S. restaurant customers seem ready to forge ahead with technology-based check settlement. 

Chefler is Shut Down, but Its Cofounder Keeps The Faith With a New Food Startup, Stackd - PandoDaily
Instead of providing a menu of various meals like its competitors, the delivery startup lets users customize meals from 3 proteins, three vegetables, and three starches. 

Restaurant Discovery Service Zomato Raises Further $60M - TechCrunch
Funding came from Vy Capital, Info Edge and Sequoia Capital and will be used to drive leadership across more markets.

Foodpanda and Delivery Hero Acquire Companies From Each Other In India, Mexico, And Latin America - TechCrunch
As the companies expand, they will start to focus on consolidation in different markets instead of competing in the same ones.


"Food Chains" Looks at The Real Cost of Your Cheap Tomatoes - Mother Jones
This new film examines the social cost of cheap food and what it takes to treat tomato pickers fairly.

Urban Agriculture: A New Kind of Fast Food - Huffington Post
Technology is providing us with a new kind of fast food in the form of growing your own, and the options are endless.

Meet the Gardening Robot that Could Grow Fresh Food for Astronauts - Motherboard
SPOT and ROGR is being developed by a graduate team at the University of Colorado Boulder.

Farm Groups, Ag Tech Companies Agree on Data Privacy Standards - Reuters
The standards are aimed at reassuring farmers that data they share with Big Data services providers will not be misused.

Humble Spud Poised to Launch a World Food Revolution - The Guardian
A Dutch team is pioneering the development of crops grown with sea water and it won the USAid grand challenge award.


Apps Help Diabetics and Pre-diabetics Track Food, Sugar Intake - Chron
These apps help diabetics and pre-diabetics keep track of what they eat and how it affects their blood sugar. 


What 200 Calories of Every Food Looks Like - The Atlantic
The Calorific app makes you weep salty truth tears.

Hunting Deer? There’s an App for That - Mississippi Business Journal
Deer hunters can take wildlife biologists’ expertise with them to the woods this season by downloading free apps from Mississippi State University.

Brewing Your Own Beer, With Help From an App - The New York Times
For individuals, Brewbot us a beer equivalent of a home-brewed coffee machine, yet it still encourages creativity and experimentation.


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