Friday 8 April 2016

Māori Tourism Quarterly

For the past couple of years we have surveyed the Maori tourism whanau and one of the most consistent messages is the need to interpret the tourism and economic data so businesses can better plan, look for opportunities, and identify future markets. We have been particularly fortunate to partner with BERL to help us do exactly that. Whilst our focus is on Māori tourism it is also important to look more broadly across the sector and economy to provide context. Read the first edition here.

The New Zealand Tourism Dashboard is a one-stop shop for all information about tourism. It brings together a range of tourism datasets produced by MBIE and Statistics New Zealand into one easy-to-use tool.

NZ Māori Tourism's Website

Have a look at our redesigned website and let us know what you think!


Health and Safety at Work Act Presentation

The Working together on health and safety presentation provides you with the basic facts you need to know about the Health and Safety at Work Act (HSWA). The video, presented by WorkSafe CE Gordon MacDonald, is a great resource for getting the message across to your business. Watch it here.

School kids help to sell Northland

A Whangarei charter school has brought its knowledge of Northland and Māori culture to a tourism project that will be seen around the world.

Students from Te Kapehu Whetu have teamed up with regional tourism and development body Northland Inc to produce a series of images of the region that will be used to attract international visitors to Northland.

Paul Davis, general manager of Northland Inc, said he approached Whangarei District Council about plans to organise a Māori culture-focused photo shoot to promote Northland and was referred to Rangatahi Inc - an initiative by charter school Te Kapehu Whetu which aims to unlock rangatahi entrepreneurship in Te Tai Tokerau.

"We gave them the brief and said this is about manaakitanga and the students should approach this from the perspective of: If international visitors were coming to your place, what would you show them and how would you go about that?" he said. Read more here.

Guest etiquette tips a winner with Chinese visitors and accommodation providers

Everything from how to do dishes to where to put used tissues is covered in a new guest etiquette information sheet for Chinese visitors staying in Hanmer Springs.

Settlers Motel owner Alan Butts said in the past cultural differences had caused problems over the state of some rooms when guests checked out, but providing a tip sheet into Mandarin had overcome that. 

About a dozen Hanmer Springs tourist operators are part of a China Cluster set up last year to attract more Asian visitors to the resort, and ease their stay by providing information sheets, signage and a website in Mandarin. Read more here. 


Opportunities clothed as problems

It's hard to open a newspaper or a news webpage these days without some reference to tourism, good or bad. Not so many years ago tourism news stories languished on the back pages somewhere between gardening and horse racing.

Those in the industry bemoaned the fact that our second-largest industry (now our first) was given scant regard by government and media. Read more here.

Get figures for your business collect data from all over New Zealand. Discover the information that can help your business make smarter decisions and succeed.

Waitangi National Trust to Extend Visitor Centre

The Waitangi National Trust this week announced plans to extend and enhance the Visitor Centre at the Waitangi Treaty Grounds, with work to be completed by October 2016. Construction is expected to start in early May and be completed in time for the beginning of the summer tourist season in October.


Doing business in Malaysia and Thailand

In anticipation of ANZBC and partner Export New Zealand’s August Trade Mission to these two lucrative markets, this breakfast event on Thursday 14 April at 8am in Wellington and Tuesday 19 April 8am in Auckland will tell you:
•         what is expected as a business partner;
•         key statistics and must know information on trading with these markets;
•         how to effectively enter the market – with different options and experiences.

This event is organised by the ASEAN New Zealand Business Council, which acknowledges with thanks the support of NZTE, MFAT and Export NZ and the generous hosting of PWC. Find out more and register here.

Learn more about China FITs

A series of free regional workshops are being organised by MBIE for tourism operators to learn more about the research on China FITs and how they can apply the findings to add value to their businesses.

They are being tailored to the regions where they are being held and the content will include: Why Chinese visitors find our ordinary their extraordinary, why not all Chinese FITs are the same and who to target, how tourism businesses can develop and optimise their offers for Chinese FITs, the importance of tourism businesses connecting with Chinese FITs by developing unique stories about their offers, how to build on Chinese interest in travelling to New Zealand year-round and discovering new areas, and how tourism businesses can develop digital and communication plans to build connections with Chinese FITs. Find out more here or email Liane at

Regional Tourism Summits

These one day events hosted by TIA provide an important forum to discuss the issues, challenges and opportunities facing tourism businesses as well as connecting local businesses with industry leaders. These six Summits are focused on business learning with practical tools and tips to take away and implement in your organisation. Registrations will open in May.

Queenstown -12 July - Millennium Hotel
Christchurch - 19 July - Sudima Hotel
Nelson - 21 July - Grand Mercure Monaco
Wellington - 4 August - CQ Hotel
Rotorua - 9  August - Novotel
Auckland - 10 August - Auckland Museum


Planning for Inbound Success

Together with the Tourism Export Council, this is a guide to working with New Zealand Inbound Operators. Read it here, or email us to request a hard copy.

Listing on

A presence on can help grow your business by connecting you with consumers considering a visit to New Zealand. A key role of the website is to drive qualified traffic to you. There is no charge for listing on - update your details, or list here.

Your business on Māori Tourism's website

As a Māori tourism experience, we want to ensure you are exposed to thousands of visitors to New Zealand via our site - it is free to list and the site will have lots of other valuable information for both visitors and Māori tourism experiences. Email Amy to list your experience.

Regional Economic Activity Report

Explore your region - look at international visits,  visitor spend, economic performance, and more.


The NZ Māori Tourism team: Hoki-mai Chong, Alyse Lynch, Lee Beazley, Amy Hodgkinson, Simon Phillips, and Pania Tyson-Nathan.

NZ Māori Tourism
PO Box 5038, Lambton Quay,
Wellington 6145 |  P +64 4 474 4682 
Mezzanine Floor, Seabridge House,
110 Featherston St, Wellington 6011