OUR SUCCESSES:

Number 3 Australian Destination!

The North Coast Destination Network, marketing TLPC, has retained its position as the third most popular domestic tourism destination in Australia after Sydney (No 1) and Melbourne (No 2) according to Tourism Research Australia statistics for the year ended December 2014.

Visitor spend and nights are up!

International visitor spend to key destinations along The Legendary Pacific Coast saw a total 271,600 international visitors to the North Coast spend 3.1 million nights (an increase of 7.8%) and a total of AUD168 million (an increase of 18.6%).

In the Hunter (Newcastle, Hunter Valley and Port Stephens), 141,600 international visitors spent 2.5 million nights (and increase of 11.4%) and a total of AUD164 million (an increase of 14.3%).

The Central Coast saw 42,000 international visitors who spent 739,700 nights (an increase of 31.7%) and a total of AUD35 million (an increase of 28%).

A Growing International Marketing Presence

There are seven international cooperative campaigns scheduled for 2015 with Tourism Australia, Destination NSW and major wholesalers in Singapore, the UK, Germany the USA and globally with Trip Advisor.

$693,000 to Market TLPC and your Product

The North Coast Destination Network successfully applied for $693,000 in Destination NSW grants for targeted The Legendary Pacific Coast and key destination marketing campaigns in 2015.

PROMOTING TO CONSUMERS

A New Website

TLPC launched a new mobile responsive website in September 2014. A dedicated Digital Strategy aims to extend reach and results for TLPC and its partners throughout 2015-2016.

Click here to visit the website

TLPC Guide

• 80,000 destination focused TLPC Guides through all Visitor Information Centre’s on the route and Sydney Daring Harbour and The Rocks VIC’s; five regional airports, Sydney Transit Centre, key Hire Car outlets and through all 480 TLPC partner businesses.
• An additional 10,000 TLPC A3 Fold Out Map through all TLPC VICs, at International Sales Missions and key Hire Care outlets.

TLPC International Planner PLUS limitless distribution online

• 5,000 distributed through International Sales Missions and Trade shows

100 Pacific Coast Dishes Cookbook

• Distributed internationally by TLPC and for sale in restaurants across TLPC

Strong Social Media Engagement

The Legendary Pacific Coast continues to implement a strategic Social Media Campaign begun in March 2014 and highlighted with a focused #mylegendarydrive campaign in the last quarter of 2014. This campaign delivered increased visitors to the website to a total of 37 per cent of visitors, up from 5.7 per cent for the same period in 2013. The TLPC Facebook page current has in excess of 14,000 fans and it with our Twitter and Instagram feeds continues to grow.

More than $2 million in media coverage

TLPC initiated more than $2 million in media coverage for the year ended November 2014 and hosted more than 30 domestic and international media familiarisations for that period.