Authentic Aboriginal experience in B.C. drives growing tourism market - Attend the IATC and learn how to make your tourism operation more successful!
Squamish First Nation Chief Ian Campbell, wearing a cedar strip headdress and a sea shell-covered vest that makes clicking noises every time he moves, earned a standing ovation in Namibia, Africa, last fall for his passionate speech and invitation to all delegates to book an authentic Aboriginal travel experience in British Columbia.
Campbell had the more than 600 delegates at the Adventure Travel World Summit standing and clapping — calling for more of what B.C.'s Aboriginal tourism supporters are calling a cultural, spiritual and meaningful tourism experience.
Keith Henry, Aboriginal Tourism Association of B.C.'s chief executive officer, says he's had similar experiences in Australia and New Zealand, countries long considered innovators when it comes to developing aboriginal tourism markets, but it's the Aussies and Kiwis who now are looking to B.C. for new ideas.
B.C.'s Aboriginal-operated and supported tourism vision has enormous appeal to travellers who look to make a cultural connection beyond downtown shopping and afternoons on the beach, Henry said.
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