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Brand On Shelf win a Design Effectiveness Award for their work on Westons Wyld Wood

Judged by business leaders and entered jointly by client and designer, the DBA Design Effectiveness Awards are both rigorous and authoritative. They celebrate the power of design to drive business success and provide compelling proof of why design is a sound commercial investment.

Whilst we already knew we had won a design effectiveness award, we had to wait until the awards ceremony last week to find out whether the achievements of our Wyld Wood organic cider redesign were judged sufficiently significant to be awarded a Gold, Silver or Bronze…

We won Gold!!!   

You can read our blog about the night here and find out more about our entry by clicking here.

 
 
 
 
 
 
 

Caple Road - Westons launch their craft cider 

Craft beer is a category already rife with innovation with plenty of quirky premium crafted canned beers proving exceptionally popular. Westons decided to innovate further with the launch of a craft cider in a 330ml can to complement these craft beers.  Our brief was to create a bespoke brand for this new bespoke audience of Dalston hipsters.

Read more.

 
 
 

The Power of Packaging Design

The ability of packaging to attract and compel consumers to purchase a particular product, create loyalty and increase rate of sale is often underestimated.  Here we demonstrate how powerful packaging can be for brands .

 
 
 

The Importance of Print Finish

How does your packaging feel? We explore the different ways that packaging can engage the senses and reinforce brand or product values, by physically expressing them.  

 
 
 
 
 
 

2015 Packaging Design Trends....

An interesting article from Packaging of the World on 5 Emerging Packaging Design Trends for 2015.

We are pleased to say that our designers have been ahead of the curve on a few of these - our design for Westons Caple Road craft cider (above) is just one example where we have been thinking BIG!