As a global brand consultancy, Space Doctors draws endless inspiration from our intrepid team, local analyst expertise and leading-edge Cymbol community.This networked capability keeps us alert to an ever-changing cultural context so that we can create meaningful futures for everyone, everywhere.Spring at Space Doctors has been a time of exciting new beginnings. Our international footprint grew in March with the launch of our APAC office – the region’s first major hub specializing in the strategic application of semiotic and cultural insight methodologies in Singapore.Conferencing, field trips and workshops have also seen us spreading and soaking up semiotic know-how around the world, from the USA to the UAE and beyond.We’ve captured the highlights here so you can join us on the journey.Creating meaningful futures in AsiaFiona McNae and Gareth Lewis Discuss Space Doctors AsiaIf culture interests and excites you, then Asia is probably the most exciting place in the world you can be. In this film, CEO Fiona McNae and Regional Lead Gareth Lewis discuss our decision to launch Space Doctors Asia. The Complexity of Governance in Modern ChinaZhao Mo's blog post delivers a fascinating examination of the tension between objective law and subjective flexibility when navigating laws in modern China. Places we’ve been and things we’ve seenRe-Enchanting Cultural Meaning in Dubai with Live Semiotics App, CymbolIn the heart of the so-called ‘City of Gold,’ Kourosh Newman-Zand investigates how our Live Semiotics app Cymbol can re-enchant brand meaning and engage with key influencers in the region. Adventures in Austin: A stimulating week spent at South by South WestJames Woodhead and Rosie Picton joined tens of thousands of attendees eager to hear from experts in art, science, marketing, politics, tech, sustainability at SXSW – a super-sized event of crazy proportions… Watch this space for our highlights. Making a difference in the society we shareCreating a Body Confident culture through Commercial Semiotics. In this film, Gemma Jones calls on brands to be a catalyst for positive cultural change because consumers respond when they see a brand that reflects a truer and liberating vision of beauty.What we are readingA few of our favourite pieces marking International Women’s Day 2017 #beboldforchange Inside Teen Vogue: The Transformation
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