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Occupancy rates for February 2017 were higher compared to February last year, up 7.1 percentage points (pp) to 61%. A 9.0% decrease in room rates may have contributed to the lift in occupancy rates. 

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Despite four consecutive months of positive growth in occupancy rates since supply increased significantly in 2015, the year ending February 2017 results are now reflecting relatively stable average annual occupancy rates (down -0.3pp to 68%) on the same period last year.

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The increase in demand was most likely influenced by the 9.0% drop in the Average Daily Room Rates to $112 in February 2017. The positive growth in both demand and occupancy rates extended to the average revenue per available room (RevPAR) - which increased by $2.20 (or +3.3%) to $69.

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Daily Occupancy Rates throughout the month of February 2017 were consistently higher than in February 2016 for every day of the week. Daily Room Rates; however, were still lower in February 2017 compared to other years – while RevPar was mixed with weaker performance on Monday and Saturday, but stronger performance through the rest of the week.

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Room demand continues to follow the traditional seasonal pattern with smaller numbers during the off-peak months. Regardless of this yearly pattern, room demand in January and February has grown each year since 2015.


Even with the increase in available supply during the month, the increase in room demand has resulted in improved occupancy rates

METHODOLOGY

The data in this report is sourced from STR and is collected from a sample of 23 hotels with 10 or more rooms in Darwin. Data is collected daily and collated to represent the industry. This sample represents 52% of the establishments in Darwin and 71% of the room supply.

Note: The total Darwin sample size increased in September 2015. Changes in data since September 2015 means that reports produced before September 2015 should not be compared to reports from September 2015 onwards. All data has been backdated to include the new sample in historic data and the reports are now a broader representation of the accommodation market in Darwin.

 
 

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Tourism NT Research: Accommodation Reports

Disclaimer: Tourism NT has taken due care and skill in preparing this information, however does not warrant that it is correct, complete or suitable for the purposes for which it is intended to be used. Tourism NT disclaims all liability associated with the use of this information.

For further information, contact Research, Tourism NT, Ph: (08) 8999 3900, Email: research.tourismnt@nt.gov.au

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