18 December 2015

NewsLine is a short weekly summary of stories that may be of interest to those involved in the Māori Tourism community.


Invest in nature and grow the economy

The Department of Conservation looks after 8.7 million hectares or one-third of New Zealand, including our most iconic landscapes and precious wildlife.

It also has responsibility to advocate for nature on private land and in the marine environment. It does all this in a very demanding context: New Zealand has the highest proportion of threatened species in the world and in spite of a lot of effort we are still going backwards.

DOC receives budget provision of $350 million. About $140 million goes into providing facilities for tourists. That includes roads, tracks, huts, visitor centres, viewing platforms and information. Some $210 million is left for everything else. Read more here.


Author tells how Rotorua revived its tourism industry

A former Rotorua tourism chief has recounted in his new book how a Japanese delegation once asked the mayor to change the name of the city to Kingstown to attract more tourists.

Dr Steven Pike is now Associate Professor of Marketing at Queensland University of Technology in Australia, but was once employed as the first Tourism Rotorua general manager, established in 1989 by the Rotorua District Council to help lead the local tourism industry out of a crisis.

Dr Pike's fourth book on tourism destination marketing, Destination Marketing Essentials - second edition, features Rotorua as a case study examining the rise and fall and rise again of the city as a resort destination. Read more here.

Ten times New Zealand tourism made a splash in international media in 2015

2015 was a big year for tourism in New Zealand, scooping several awards and accolades across international media - and a little bit of controversial coverage from the likes of former Top Gear host Jeremy Clarkson. But all publicity is good publicity, right?  Read more here.

Business lessons from extremely successful business folks

As a 20-year-old, Jake Millar travels around the nation interviewing New Zealand's most successful entrepreneurs, executives and investors for his media brand, Unfiltered. It is a dream job.

But it got him thinking. Over the past year, he has interviewed, in extreme detail, over 121 of the country's most successful business brains. And through that experience he learned a lot, and gathered a lot of information.
So reflecting over 2015, what are seven of the biggest business lessons he learnt through talking to a huge number of extremely successful business folks? Read more here.


Photo opportunities play major factor in choosing holiday destination

The likelihood you'll find a great photo opportunity to share online with your mates has emerged as one of the main factors Kiwis take into consideration when booking holidays, according to Expedia's annual State of the Nation report.

The online survey of more than 1000 New Zealanders over the age of 18 revealed that 80 per cent of us will choose a destination based on how photogenic it is. Read more here.

Sharples to advise ATEED on Māori strategy

Former Māori Affairs Minister Sir Pita Sharples joined Auckland Tourism, Events and Economic Development to advise the board on strategies for economic transformation.

ATEED chair David McConnell says the organization is stepping up its response to the unique needs of Tamaki Makaurau mana whenua and mataawaka - including programmes which address youth employment issues, and encourage innovation and Māori business ventures. Read more here.

Former minister leads new group

Increasing training opportunities and career pathways for Bay of Plenty youth is one objective of a new post-secondary education leadership group, led by former tertiary education minister Sir Michael Cullen.

The Tertiary Intentions Strategy (TIS) implementation leadership group is an independent, regionally owned group to guide tertiary education in the wider Bay of Plenty.

The TIS was developed in close partnership with iwi, industry and the community in 2014 and lays out a collaborative vision, strategy and desired actions for post-compulsory education and research delivery. Read more here.


New cycling and walking/hiking guides

Visitors will find inspiration for their next cycling or walking holiday in the new guides that feature the 23 Great Rides and 23 spectacular walks in New Zealand. These guides have been adapted from the original cycling and walking guide that Australia Geographic Outdoors produced earlier this year. All contents were written by Bennett & Slater (writers of Lonely Planet New Zealand), and have been vetted by DOC and New Zealand Cycle Trail Inc.

The guides are available for industry use and you can download copies from

Minister advised to unlock $8b of unused Māori land

$8 billion - that’s the estimate of the potential value locked up in unused Māori land. A ministerial advisory group says a change in legislation will unlock that potential, but critics say it'll open our land up to greedy raiders. Watch more here.

Making money not the biggest reward

There is, in the latest ANZ Barometer Māori Business Key Insights Report, a strong insight into the motivational differences between Māori and non-Māori businesses - and the opportunity for growth, jobs and rewards beyond money.

The Barometer, in its second year, polled 3500 businesses (including those who identified themselves as Māori businesses or Māori in business), and shows the top reason for Māori to be in business was "to help others", followed by "making money", "to follow my passion" and to "leave a legacy".

Non-Māori businesspeople rated "making money" as the runaway top reason to be in business, followed by "to enjoy a chosen lifestyle" and "to be in control of my life." Read more here.


Regional Economic Activity Report

Explore your region using either the mobile or web app - look at international visits,  visitor spend, economic performance, and more.


Listing on

A presence on can help grow your business by connecting you with consumers considering a visit to New Zealand. A key role of the website is to drive qualified traffic to you. There is no charge for listing on - update your details, or list here.


Planning for Inbound Success

Together with the Tourism Export Council, this is a guide to working with New Zealand Inbound Operators. Read it here, or email us to request a hard copy.