Author tells how Rotorua revived its tourism industryA former Rotorua tourism chief has recounted in his new book how a Japanese delegation once asked the mayor to change the name of the city to Kingstown to attract more tourists. Dr Steven Pike is now Associate Professor of Marketing at Queensland University of Technology in Australia, but was once employed as the first Tourism Rotorua general
manager, established in 1989 by the Rotorua District Council to help lead the local tourism industry out of a crisis. Dr Pike's fourth book on tourism destination marketing, Destination Marketing Essentials - second edition, features Rotorua as a case study examining the rise and fall and rise again of the city as a resort destination. Read more here.
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Ten times New Zealand tourism made a splash in international media in 20152015 was a big year for tourism in New Zealand, scooping several awards and accolades across international media - and a little bit of controversial coverage from the likes of former Top Gear host Jeremy Clarkson. But all publicity is good publicity, right? Read more here.
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Business lessons from extremely successful business folksAs a 20-year-old, Jake Millar travels around the nation interviewing New Zealand's most successful entrepreneurs, executives and investors for his media brand, Unfiltered. It is a dream job.
But it got him thinking. Over the past year, he has interviewed, in extreme detail, over 121 of the country's most successful business brains. And through that experience he learned a lot, and gathered a lot of information.
So reflecting over 2015, what are seven of the biggest business lessons he learnt through talking to a huge number of extremely successful business folks? Read more here.
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Photo opportunities play major factor in choosing holiday destinationThe likelihood you'll find a great photo opportunity to share online with your mates has emerged as one of the main factors Kiwis take into consideration when booking holidays, according to Expedia's annual State of the Nation report. The online survey of more than 1000 New Zealanders over the age of 18 revealed that 80 per
cent of us will choose a destination based on how photogenic it is. Read more here.
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Sharples to advise ATEED on Māori strategy
Former Māori Affairs Minister Sir Pita Sharples joined Auckland Tourism, Events and Economic Development to advise the board on strategies for economic transformation. ATEED chair David McConnell says the organization is stepping up its response to the unique needs of Tamaki Makaurau mana whenua and mataawaka - including programmes which address youth employment issues, and encourage innovation and Māori business ventures.
Read more here.
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Former minister leads new groupIncreasing training opportunities and career pathways for Bay of Plenty youth is one objective of a new post-secondary education leadership group, led by former tertiary education minister Sir Michael Cullen. The Tertiary Intentions Strategy (TIS) implementation leadership group is an independent, regionally owned group to guide tertiary education in the wider Bay of
Plenty. The TIS was developed in close partnership with iwi, industry and the community in 2014 and lays out a collaborative vision, strategy and desired actions for post-compulsory education and research delivery. Read more here.
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New cycling and walking/hiking guidesVisitors will find inspiration for their next cycling
or walking holiday in the new guides that feature the 23 Great Rides and 23 spectacular walks in New Zealand. These guides have been adapted from the original cycling and walking guide that Australia Geographic Outdoors produced earlier this year. All contents were written by Bennett & Slater (writers of Lonely Planet New Zealand), and have been vetted by DOC and New Zealand Cycle Trail Inc.
The guides are available for industry use and you can download copies from newzealand.com
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Minister advised to unlock $8b of unused Māori land $8 billion - that’s the estimate of the potential value locked up in unused Māori land. A ministerial advisory group says a change in legislation will unlock that potential, but critics say it'll open our land up to greedy raiders. Watch more here.
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Making money not the biggest rewardThere is, in the latest ANZ Barometer Māori Business Key Insights Report, a strong insight into the motivational differences between Māori and non-Māori businesses - and the opportunity for growth, jobs and rewards beyond money. The Barometer, in its second year, polled 3500 businesses (including those who identified themselves as Māori
businesses or Māori in business), and shows the top reason for Māori to be in business was "to help others", followed by "making money", "to follow my passion" and to "leave a legacy". Non-Māori businesspeople rated "making money" as the runaway top reason to be in business, followed by "to enjoy a chosen lifestyle" and "to be in control of my life." Read more here.
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