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25 September 2015

NewsLine is a short weekly summary of stories that may be of interest to those involved in the Māori Tourism community.


Regional Tourism Summaries

MBIE has developed customised one page regional summaries for each Regional Tourism Organisation (RTO). They were revised on 20 February 2015 to take into account the direct impacts of revisions to International Visitor Survey data. Find your updated regional summary here.



Asia Pacific Superyacht New Zealand is a finalist in the 2015 Westpac Business Excellence Awards, an annual event which celebrates the best of Kiwi businesses.

New FernMark programme for exporters

A new FernMark, embedded with augmented reality and including a global trademark monitoring programme, is now available to help exporters market their products internationally.

Any New Zealand company currently exporting goods can now apply to carry the FernMark on their products.

To be granted a FernMark licence companies will need to meet set eligibility criteria including an assessment of the ‘New Zealandness’ of the company and product. A licence costs between $1,500 and $5,000 annually.

The FernMark gives companies a competitive advantage overseas by giving products an immediate connection to the story of New Zealand and its associated reputation and credibility. Read more here.


Latest International Visitor Arrival stats

The latest edition of International Visitor Arrivals to New Zealand (IVA) is now available.

IVA is a monthly report produced by Statistics NZ. It contains detailed tables and graphs of monthly and annual data, showing the number and characteristics of visitor arrivals.

Visitor arrival data comes from Statistics NZ's International Travel and Migration dataset. This dataset is derived from information contained in electronic records supplied by the New Zealand Customs Service, as well as from arrival and departure cards completed by passengers.

This report contains statistics on short-term overseas visitor arrivals, defined as overseas residents arriving in New Zealand for a stay of less than 12 months. Read the report here.

Te Koutu residents raise concerns over proposed Rotorua hotel

A resource consent application to build a 100-room 4-star hotel on Rotorua’s Bennetts Road has raised concerns for the predominantly Māori community of Te Koutu.

They say if it gets the nod they want to see jobs for Te Koutu residents. Watch the story here.


Blog: Manuhiri and Manaaki at Māori Tourism Trade Day

Two government Ministers, more than 50 Māori tourism experiences, dozens of ITO representatives, seven organisational businesses partners, media, business, and tourism organisations – all these and more were in attendance at this year’s Māori Tourism Trade Day (MTTD) held in Auckland earlier this month.

This was NZ Māori Tourism’s first year taking the lead on organising MTTD – to outline all the things we learned and were surprised by would take far too long, but needless to say that it all came together on the day (as it often does). Read more here.

Robust growth forecast for China's outbound tourism

China, the biggest outbound tourism market, will continue to make rapid strides with trips and overseas consumption, according to a report this week. This is despite a slowdown in the growth of outbound tourist trips in recent years.

The report said the number of Chinese outbound tourist trips reached 109 million last year, up by 11 percent on the previous year and accounting for 9.58 percent of international tourists. Read more here.