TLPC NORTH COAST NUMBER 3 DOMESTIC TOURISM LEADER

TRA snapshots for YR Ended March 2016 have shown that TLPC North Coast has increased visitor nights over 14%. This has pushed TLPC North Coast up to number 3 ranking in Australia again following Sydney (1) and Melbourne (2).

TLPC Hunter visitors have increased by 3.5% and TLPC Central Coast has maintained visitor numbers. Working on tight resources from industry to council partners, everyone across TLPC network is working hard, and together keeps on ensuring TLPC is fast becoming Australia’s most popular touring route.

TLPC DOMESTIC FLY DRIVE CAMPAIGN

TLPC Fly/Drive Campaign is underway and will continue until October. The destination awareness component has featured in market since early June with major activity across:

2 x giant digital billboards in Lonsdale and Spencer Streets Melbourne
Jetstar and Virgin Inflight Magazine advertorials and editorials
Gourmet Traveller full page advertorial
Artshub x editorial and on-line advertising
Mindfood editorial, advertising and e-newsletters
Concreteplayground – editorial and advertising
Digital campaigns across Melbourne office towers and cafes reaching up to 1.4 million per week
Facebook features and EDMs.

A big thanks to the participating partners who have made this happen.

PR AND FAMILS

VISITING MEDIA: TLPC’s strong media familiarisation program continues highlighted with:
A post ATE Famil for Sydney based Tourism Australia’s Global PR team ad US Manager based in New York; NRMA Open Road magazine for a feature in July/August; international on-line coverage by @completelywanderlust; Jetstar Inflight Magazine; House and Garden, concreteplayground.com and yahoo7.

MEDIA COVERAGE:  Yahoo7, PRIME News; Sydney Weekender, Holiday and Travel News, Good Living in the SMH, e-global travel media, Tweed Daily News and Byron Shire Advocate, etb travel news, Travel Daily, BBM Live and TTG China.

SOCIAL MEDIA: Throughout the destination awareness campaign reach on TCLP Facebook page to-date peaked at 28,435 with the most popular posts on Bowraville with 868 Likes and 1.3K comments and shares and another on snow covered Barrington Tops with a reach of 14.7 K and 567 Likes. Facebook total likes; 16,179; Twitter 1783 followers and Instagram 1875 followers.

PROFESSIONAL DEVELOPMENT AND GRANTS

Destination Byron’s Annual Tourism Symposium will be held on the 12 August at Elements of Byron Resort. A range of workshops will be presented to help grow tourism businesses. Minister Ayres and Tourism Australia’s Managing Director John O’Sullivan will be keynote speakers. Click here to register. 

ATDW Webinar was held a couple of weeks ago to assist tourism operators understand their updated program. If you missed it don’t fear click here for the link.

2016-17 Tourism Demand Driver Infrastructure (TDDI) Grants Program is open to bolster local tourism infrastructure projects across NSW. Project funding must be matched dollar-for-dollar by project organisers. For more information click here.