TLPC VISITOR SPEND IS UP

across the three regions for international visitors. Compared to December 2013, December 2014 snapshots show the Hunter up 14.3%, North Coast up 18.6%, and Central Coast up a huge 28%. Domestic overnight visitors spent $2.5 billion on the North Coast (up 5.8%),
$1.4 billion in the Hunter (up 8.2%) and Central Coast received over 1.3 million domestic overnight visitors (up 1.3%).

DOMESTIC MARKETING RESULTS & OPPORTUNITIES

from recent promotions include:

• TLPC Take a Breath of Fresh Air Wotif Campaign had great results generating an additional 4,115 room nights in two weeks.
• Melbourne CC Show had approx 53,000 attendees. While key destinations remained popular there was an increase of inquiries for pet friendly accommodation, free camping and scenic drives.
• Seniors Expo ACT in partnership with CanGoEverywhere had over 3000 attendees. Information about train travel/accommodation was highly sought after.

Ensure to leverage off all the following current and upcoming promotions by providing a deal/offer FREE. Click here to learn more.

• Legendary Deals Social Media Campaign to promote the Legendary Deals on the same platforms
• Spirit Magazine TLPC feature (Mid North Coast 1st March edition) (Northern Rivers 1st May edition)
• Out and About with Kids Autumn edition (Central Coast – Port Stephens) Winter edition (MNC)
• Caravan and Camping Shows (Sydney, right now) (Brisbane, June)

For more information about any of these promos contact Belinda Novicky at enquiries@pacificcoast.com.au

SOCIAL MEDIA/PR/FAMILS

continues to be a priority for TLPC with the positive results:

• Apollo Motorhome/Sydney Weekender Facebook promotion has to date attracted more than 1000 entries to date and peaked Facebook reach at 23,500. This promotion runs until May 29 with winners of the Legendary 7-day Apollo Motorhome holiday announced on June 1.
• Out and About with Kids Digital competition to support the printed promotion will feature on TLPC and OAWK social media and digital assets as well as a series of EDMs
• The current print and on line editions of RACQ’s “The Road Ahead” carries a two page feature on The Legendary Pacific Coast focusing on a family road trip from Sydney to Brisbane
• Tracey Spicer’s TLPC Apollo Motorhome famil featured in 50 regional Fairfax publications across Australia

For more information about media/famils contact Sonia Fingleton at legendarypacificcoast@bigpond.com
Don’t forget to post about your tourism business happenings on TLPC Facebook page

HIT IN CHINA & UPCOMING TRIPADVISOR CAMPAIGN

The DNSW China Mission was a success with TLPC meeting with 83 buyers. There are 8 Chinese distributors actively selling TLPC; these distributors will be part of a more targeted strategy over the next 2-3 years. A TLPC Trip Advisor campaign scheduled for 12 months commencing 13 April running in the UK, Germany, France, North America, Singapore, Malaysia and New Zealand. TLPC International Touring and Product Planner for 2015-16 is now available online The Planner has been produced in both English and Simplified Chinese and is available as an online Flipbook in English and Chinese.

If you would like to embed one or both of these in your website just follow these simple steps:

• go to the social links at the bottom of the flipbook screen
• click on the word ‘Share’
• click on the word ‘Embed’
• the code required is then shown.
• simply copy and paste this as html code into the administration section of your website.

REJOIN TLPC EARLY TO GET YOUR EARLY BIRD DISCOUNT

TLPC is now heading into its fifth year of partnership as our industry wide cooperative marketing initiative goes from strength to strength. It’s time to rejoin again for 2015-16 to continue the momentum and get involved in the regional tourism community. We have made the process very simple this year, just click here to prospectus rejoin with minimal fuss and to download the easy to read prospective. Belinda Novicky will be doing TLPC presentations in partnership with Tom Urban, Destination NSW from the beginning of May with details coming out shortly.

INTRODUCING THE NORTH COAST & CENTRAL COAST/HUNTER ZONE MANAGERS

Tom Urban (pictured) is the North Coast Zone Manager and Jason Sacriz for Central Coast/Hunter Zone. They have been appointed by Destination NSW to manage Destination NSW efforts in relation to the development and delivery of a range of programs to assist stakeholders within the region including TLPC. Zone Managers will also assist industry to develop competitive applications to access the NSW Government’s regional tourism funding. Belinda Novicky Jason will be presenting in the Central Coast/Hunter from 1 May. Tom and Belinda will be presenting Great Lakes to The Tweed from 8th May. If you missed the invite contact belinda.novicky@ncdn.com.au and she will provide more info.

TLPC PRODUCT SHINES AT 2014 AUSTRALIAN TOURISM AWARDS

Congratulations to Byron Beach Café for taking out Gold in the Tourism Restaurant and Catering Award. Three TLPC restaurants now have this outstanding commendation with The Corner (Port Macquarie) winning it in 2013 and Bent on Food (Wingham) in 2009. TLPC partner YHA won gold in Backpacker Accommodation for Railway Square. The Observatory Port Macquarie received a bronze for Excellence in Sustainable Tourism and Macquarie Waters Boutique Apartment Hotel a bronze in Deluxe Accommodation.

WHAT’S NEW WITH OUR PARTNERS

this information will also be shared with Destination NSW regularly and assist with media famils:

Hunter Valley Resort is geared up for the grey nomads now offering 4 new plug in motor home sites.
Ki-ea, Port Macquarie has undertaken their biggest refurbishment since opening with new exterior, pool, spa and sauna renovated too.
Port Stephens Dolphin & Dunes Package is a new attraction put together by Moonshadow Cruises and Sand Dune Adventures
Macleay Valley Coast Holiday Parks has had a facelift with Crescent Head Park receiving new landscaping, Grassy Head Park being repainted and Hat Head cabins updating fixtures and furniture.
Trial Bay Gaol, South West Rocks has got new interpretation signs in and outside the Gaol.
Catch A Crab, The Tweed has new Eco Education Tours and an attraction – the Crab Cave where you enter an Aquatic World. Also Crab, Oyster & Wine Tasting and Eco tour packages available.
Irukandji Shark Encounters, Port Stephens has just launched their new brand, website and signage.
Novotel Pacific Bay Resort Metaqua Package, Coffs Coast is now available. Metacqua is a self developed water fitness program for all ages & levels of fitness. Your head remains above water.
Mansfield on the Manning in Tinonee (just outside Taree) have redecorated 2 cabins. The Airstream is complete, the Belle tent is up and the infinity pool is ready for business!
Imagine Cruises, Port Stephens has launched Envision. The fast-cat can deliver passengers directly onto beaches. Now allowing accessibility, the Fingal Island/Lighthouse tour which includes the Ruined Cottage and Aboriginal Fish Trap lagoon is available.
Summerland House Farm, Ballina is a must with its water park, playground, tractor tour and 9 hole interactive mini golf course.
Port Macquarie’s Observatory Hotel has been rated in Tripadvisor’s itop 25 hotels for “Romance” and is the first North Coast Accommodation Provider to offer an electronic car recharging station.
Lighthouse Beach Café, Ballina has just started doing Sunday afternoon music sessions starting at 2pm til 5pm.
The Moonee Beach Tavern has a new impressive Big Top All Weather Cover for the Beer Garden plus new Deck Dinning with more seating. Adding to the renovations includes Jumping Castle, Soccer/Footy Field, Basketball Ring, 6 Hole Putt Putt Course, Kids Activity Room, Kids Cinema Screenings and a mix of Arcade and Skills games.
Terrigal Sails Serviced Apartments has a new refurbished Spa Apartment.
Pacific Dunes is celebrating their 10 Year Anniversary and to mark the occasion have redesigned their marketing message and launched a new website that they just LOVE.
Billabong Koala and Wildlife Park did a gig {or their penguins did} on channel ten’s the living room. It will screen Friday 24th April.
Tweed Ultima is promoting their Conference and Wedding packages with seating available for up to 300 guests in the Grand room.

If you have a new or refurbished product/service that you would like us to include in the May newsletter, send to Belinda Novicky at belinda.novicky@ncdn.com.au