Things we thought you’d think were interesting!10.11 |
As always, we continue to research issues and trends to keep up on what's happening in the world of marketing and social media. There's a ton of stuff out there, so we like to keep you up on the more interesting and helpful things we find. Enjoy. |
Around the web |
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How JC Penney tried – and failed – to cheat Google for their own benefitJCP wanted to show up high in the organic results for a number of search phrases (ie: "black dress," "refrigerators"), and used a method called "link backs," but tried to cheat, and it came back and bit them in the butt. It's an interesting story, and shows that no one is exempt from the “Rules of Google.” Read about it in The NYTimes here, or listen to the radio interview here. |
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See what's possible with QR codes...... and see other ways new technology is making advertising way cool. And it's not hard to do. We can help you bring talking ads to life for your product or service using QR codes. But there's so much more that can be done these days. To see some kick@ss examples, check out AdWeek's Top Ten Great Magazine ads here. |
At Sevell+Sevell |
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Highball Halloween 2011We've done ads, posters, email and sponsor presentations for this event in the Short North. Highball hosts 20,000 revelers, fashion designers, models, musicians, theatrical make-ups artists, contest with $1,000s in prizes, 4 theater groups, 2 stages, and BalletMet all make up the festivities that take over High street on October 28th. Learn more here. (btw, we didn't design the website, but it gives you all the information.) |
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