Brandon Truaxe dead at 40. The founder of skincare brand Deciem, who lost his CEO role in a court battle with investor Estée Lauder, posted Instagram videos from his condo in the Distillery District prior to a reported fall that resulted in his death. Truaxe was ordered to stay away from his company after he announced he'd be shutting it down because of unspecified criminal activity. “The Abnormal Beauty Company” confirmed the news: