The launch of the Market Insights programme (MIP) on 26 July marked the beginning of a 12-week programme in which students share their specialised culture and market-specific knowledge with local businesses seeking export opportunities in Southeast Asia or Latin America. A parallel programme is being run in the Waikato region.
In addition to working together, the students and business will attend a series of six expert-led workshops on topics such as branding and marketing, intercultural capability, and the New Zealand Business environment.
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