Often the toughest thing about marketing is to shift your viewpoint from what you already know—to look at your message, your goods, your benefits from their point of view. Our new e-book will help you create a new strategy.
This e-book is yours to download. We’ve outlined the top 10 practices to help you get bigger results from your marketing. The first three steps are highlighted below to get you started.
1. Describe who or what you’re branding
Before you dive into the process of improving your marketing program, you first have to get back to basics. Identify what you have to offer, what makes you special and what separates you from the competition. Our free positioning worksheet can help you figure it out.
2. Identify your target audiences
Figure out who your target audiences are, what they value and what motivates them to respond. We’ve got worksheets for that, too. Check out our downloads on audience definition and understanding the generations.
3. Define how people buy from you
Follow the steps through your sales process to see who and want is involved at every stage. This helps you see any missed opportunities or places to add an impact. Take a look at our point of choice worksheet for examples of these stages.
Next steps in the optimization process:
4. Summarize where people connect
5. Where do audiences take action?
6. Brand at every point of choice
7. Choose the communication tools that fit
8. Focus the visual and verbal brand
9. Build internal brand alignment
10. Connect the online and offline brand
Ready for more?
Download our full e-book 10 Steps to Optimize your Brand for more tips and ideas to narrow your focus to the right audiences.
Our brand optimization process has been refined through years of real-world experience integrated with today’s online metrics and focus. Use our e-book as a starting point. When you’re ready to go deeper into each step, give us a call toll-free 866.363.4433, or drop us an email.
You can also visit our website for more information and examples, or read our blog.
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