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Hello
Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.
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Tourism WA outlines key activity for 2019
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Attracting more visitors to Western Australia is the number one priority for Tourism WA in 2019, according to the agency’s Chairman Nathan Harding and Managing Director Brodie Carr. The pair outlined Tourism WA’s key activities for 2019 at an industry briefing today and explained that each action was designed to bring more visitors to the State. Mr Harding said while 150,000 extra people visited WA over the past year, Tourism WA would continue to focus on attracting more people as well as increasing spend and regional dispersal through campaigns such as Road Trips. Mr Carr said events would also play a key role in attracting visitors in 2019, including three of Tourism Australia’s top trade events – ATE, Corroboree and Dreamtime – the new Western Australia Gourmet Escape, two Manchester United matches, the NRL State of Origin game two, and rugby union’s Bledisloe Cup. Tourism WA will
also continue to build on its Asian markets, with a particular focus on Japan, China and the emerging Indian market. Increasing aviaton activity in these and other international markets remains a major focus of Tourism WA’s Two-Year Action Plan. For more information, read the full story on our corporate website.
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New Dolphin Discovery Centre tells story of Dreamtime
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The revamped Dolphin Discovery Centre officially opens in Bunbury tomorrow. The upgraded centre features a beachfront cafe, interpretive experiences, eco cruises on the bay, as well as dolphin swim tours. Troy Bennell from Ngalang Wongi Aboriginal Cultural Tours, who provided input into the design of the new centre, said the Kwilena (dolphin) Dreamtime storyline was portrayed through the dots on the exterior wall. Troy worked with the local Elders and architects to see this Dreamtime story incorporated into the new building. Ngalang Wongi Aboriginal Cultural Tours is supported through the Aboriginal Tourism Development Program (ATDP), which aims to raise the standard of product delivery and promotion of Aboriginal tourism in regional WA. The ATDP is
managed by Tourism WA through State Government funding provided to the Western Australian Indigenous Tourism Operators Council (WAITOC). A new website has now been launched for the Centre, providing online bookings as well as opening times, menus and prices.
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Kimberley region features in interstate media
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Tourism WA has partnered with Australia’s North West on a travel feature Good Weekend magazine, which will be published in the Sydney Morning Herald (NSW) and The Age (VIC) this Saturday, February 16. The seven-page feature written by Sue Wallace, titled ‘Call of the Kimberley’, details the many marvels of the Kimberley region, from the natural wonders to the authentic Aboriginal experiences, events and more. The Kimberley was also featured in Australian Traveller magazine’s current Outback edition, which also includes a double-page spread on Ningaloo Reef. The online version of this article can be viewed here. In addition to the print feature and online article, Tourism WA has partnered with Australian Traveller to create a dedicated
Kimberley hub on its website during February and March, including operator deals and six articles on the Kimberley. This activity forms part of Tourism WA’s upcoming domestic campaign to promote the Kimberley and Ningaloo Reef regions.
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Aboriginal art gallery now located in Denmark town centre
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Poornarti Aboriginal Tours has moved its Aboriginal-owned art gallery to Strickland Street, Denmark. The gallery sells Noongar art pieces and souvenirs as well as offering full day tours in the Stirling Ranges and surrounding great Southern area, including a Vibrational Healing & Water Nurture Tour. Poornarti Aboriginal Tours is supported through the Aboriginal Tourism Development Program (ATDP), which aims to raise the standard of product delivery and promotion of Aboriginal tourism in regional WA. The ATDP is managed by Tourism WA through State Government funding provided to the Western Australian Indigenous Tourism Operators
Council (WAITOC). For more information on Poornarti Aboriginal Tours visit the website.
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Phase two of intrastate event campaign launches
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Stage two of Tourism WA’s ‘Always On’ intrastate event campaign launches this Sunday, February 17. The campaign has a focus on arts and cultural events in the South West, with the aim of educating WA people on the many arts and cultural events taking place in the State between March and August, and enticing them to take part. The events featured are Nannup Music Festival, Margaret River Readers and Writers Festival, Jazz by the Bay, Cabin Fever and CinefestOz. The campaign will be launched across various media channels, including native ads, a 12-page Weekend West lift out, Perth Now content feature, electronic direct mail features, social media ads and Facebook canvas ads. The campaign runs until April 13, 2019.
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Team Australia tours MMT headquarters in Delhi
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Team Australia, which comprises more than 20 representatives from Tourism Australia, State tourism organisations and airports – including Tourism WA and Perth Airport – visited the MakeMyTrip (MMT) headquarters in New Delhi on Monday, February 11, in the lead-up to the 2019 CAPA India Aviation Summit. MMT is an Indian online travel company based in Delhi, with travel stores in cities across India – including at the country’s four major airports. The CAPA India Aviation Summit, which began on February 12, featured special Australian promotions, including Indian celebrity chef Vicky Ratnani’s creation of an Australian-inspired menu based on his recent visit Down Under.
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Perth experiences the focus on this week's Destination WA
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This weekend’s Destination WA program, which is supported by Tourism WA, will focus on Perth’s destinations and experiences are connected that are connected by water. Experiences featured include Captain Cook Cruises’ Swan Valley wine cruise and Perth to Fremantle (return) lunch cruise, Sandalford Wines, Optus Stadium, Fremantle and Rottnest Island. The Summer Series of Destination WA is also supported by regional tourism organisations Australia’s South West, North West, Coral Coast, Golden Outback and Destination Perth, as well as local operators. Aboriginal tourism stories are supported through the State Government’s Aboriginal Tourism Development Program in partnership with WAITOC. The series airs in WA on Sundays at 5.30pm and nationally on Saturdays at 12.30pm on the Nine Network.
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City of Perth Arts and Event Grants on offer
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The City of Perth is calling for applications for its first round of Arts and Events funding for 2019-20. Applications for the Arts Grants 2019-20 – Round 1 (for events and projects held between August 1, 2019 and January 31, 2020), closes on February 19 at 4pm. Applications for the Event Grants 2019-20 – Round 1 (for events held between August 1, 2019 and January 31, 2020) close on February 26 at 4pm. Grants are offered in two categories – under $15,000 and $15,001-$40,000. Program guidelines are available on the City of Perth website. Contact the City of Perth for more information.
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Marketing manager role available in Australia’s North West
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Australia's North West Tourism (ANW), a regional tourism marketing organisation based in Broome, is looking for an experienced marketing manager. ANW's primary role is destination marketing, with the aim of increasing visitation to the Pilbara and Kimberley regions in the north of Western Australia. Knowledge of the Kimberley and Pilbara tourism product is advantageous but not essential. Applications close Friday, February 22, 2019. For more information about the job role, contact Natasha on (08) 9193 6660 or view the Seek ad.
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Wine export and tourism workshops on offer in March
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Wine Australia has released its schedule of export and tourism workshops to help new and experienced wine businesses grow their exports and wine tourism. The workshops start in March and are delivered face-to-face and online. The ‘Growing Wine Exports’ and ‘Growing Wine Tourism’ programs aim to equip wine businesses with the tools, case studies and market insights to capture export and tourism opportunities. The Growing Wine Exports program is delivered by Wine Australia in partnership with Hydra Consulting. Online learning materials have also been developed for those unable to attend a face-to-face workshop in their region. The Growing Wine Tourism program is delivered by Wine Australia in partnership with the Australian Tourism Export Council. Both programs are funded by the Australian Government’s $50 million Export and Regional Wine Support Package, which is driving bigger and bolder
engagement to raise the profile of Australian wine, capture market opportunities and drive export and tourism growth. To register or save the date for the workshops or webinar, visit the website.
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Curtin Tourism Research Cluster’s Annual International Symposium
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February 20: The Curtin Tourism Research Cluster will host its Annual International Symposium, titled: 'From Under-Tourism to Just-Right-Tourism: Asian, European, American and Australian Perspectives’. The focus of the Symposium is on ‘under-tourism’ and possible future development pathways for Western Australia, with the ‘over-tourism’ debate providing context and learnings from current global experiences. The Symposium will bring global and national expertise to Western Australia to stimulate debate and foster exchange between academia, industry and government.
To register, please click here.
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New workshop schedule for first half of 2019
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Tourism Council WA has announced its new workshop schedule for the first half of 2019, featuring a range of refreshed workshops for your tourism business. The updated workshops will be visiting a range of destinations in the first half of 2019, including Broome, Busselton, Denmark, Kununurra, Margaret River and Perth. Registrations for Busselton workshops close today. For the full schedule, visit the website. For the full workshop schedule, visit the Tourism Council WA website.
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Accreditation to re-brand in 2019
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Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program will be re-branded to better promote your business. The new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool to develop your business and grow your market, paired with new, modern branding to promote your status as a Quality Tourism Accredited Business. To find out more, visit the website.
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Mix and mingle at Network@Night function
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March 12: Tourism Council WA is continuing its series of Network@Night industry networking functions in Perth. The focus of this event is on networking – mix and mingle with your industry colleagues, make new connections, and engage with TCWA's preferred suppliers. You can also meet the Tourism Council WA team and learn more about making your membership work for your business, as well as win great prizes. Visit the website to register.
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Register for Cruise Ready workshop in Busselton
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March 19: Tourism WA will be supporting a Cruise Ready Workshop at the Busselton Visitor Centre, from 5.15pm to 7pm, to coincide with the scheduled cruise ship call by Cunard’s superliner Queen Elizabeth to Busselton the following day. Claire Nuthall, representing Abercrombie & Kent Australia’s cruise shipping division, will provide insights into successfully servicing the cruise market, covering a range of topics including meeting cruise line/passenger expectations, how cruise lines work in regards to shore excursions and optimising business and community benefits. Register here.
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