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Welcome to this week’s edition of Talking Tourism newsletter.
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Cheaper airfares offer a big boost to Kimberley tourism
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The State Government and Virgin Australia have partnered to deliver cheaper fares and more flights to key WA travel destinations, Broome and Kununurra. West Australians who book one of the nearly 8,000 discounted tickets will be able to fly to Broome for $199 one-way, and to Kununurra for $229 one-way from August 3, 2020 to October 31, 2020. Tickets are on sale now. The deal also applies for flights from Broome and Kununurra to Perth, providing Kimberley residents travelling to Perth with the same benefits as visitors heading north. The airfares launched with a seven-day sale on all flights, and conditions apply. The partnership between the State Government, through Tourism WA and the Department of Transport, and Virgin Australia will assist Kimberley tourism operators who were hit by the impacts of COVID-19. For more information, head to our corporate website.
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More than 900,000 reasons to be part of advertising opportunity
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Tourism WA in partnership with Tourism Australia and RAC WA, are giving WA tourism businesses the opportunity to promote exclusive travel offers to RAC members via a special Western Australian travel edition of RAC’s member magazine, Horizons.
Horizons is WA’s largest circulating print publication, with each edition reaching more than 900,000 RAC members.Tourism WA is offering tourism businesses the opportunity to advertise in the magazine at a significantly reduced rate in exchange for promoting a special RAC member offer. For more and to download the advertising prospectus, visit our corporate website. To find out more about being involved, email Tourism WA. If you are interested in booking advertising space, email here. The booking deadline is Wednesday, August 5, 2020.
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Promote your product to travelling AFL fans
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Optus Stadium has special access to AFL tickets reserved just for travelling fans. Whether it’s accommodation, a river cruise to the stadium or pre-match dining, these experiences are going to make a fan’s match day one to remember. Businesses still have a chance to be part of this promotion through packaging a staycation or game day experience before the first ball or after the final siren, and promoting Perth’s best kept tourism secrets.Register your interest to be included as an AFL mandatory tourism product and be packaged with exclusive match day tickets here.
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Tourism upgrade for Quobba Coast
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The Quobba Coast tourism precinct, known as 'the Blowholes', has received a $1.03 million funding boost from the WA Government to upgrade the area for tourists. Located north of Carnarvon, the upgrades include the reconstruction of unsealed parking areas with disabled access, new walkways and viewing platforms, additional toilet facilities, an entry statement and interpretive signage. The investment will also help to control vehicle access to the site, protecting the local vegetation and coastline. Read more in the WA Government media statement.
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Updated figures on Tourism regions in 2019 available
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Our updated factsheets for 2019, covering Tourism Regions, Regional Developments Commissions (RDCs) and Local Government Agencies (LGAs) are now available. Here you will find fascinating visitor insights, including the fact that Germany and the United Kingdom are the biggest international markets to visit Australia’s Golden Outback, and that nearly three out of five international visitors to Australia’s North West travel alone, while 40 per cent of those international visitors are between 20-34 years old. Find out more or download the fact sheets from our corporate website.
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Online Aussie Specialist training platform available
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Tourism Australia is offering a local version of its Aussie Specialist Program. Australian travel agents are being provided access to a free online training platform to help them sell domestic tourism experiences. The initiative is a local version of Tourism Australia's international Aussie Specialist Program and has been designed to equip agents with relevant, up-to-date information and showcase new regions, destinations and experiences within Australia. It offers training modules, itinerary suggestions, fact sheets, industry news and monthly email updates. Click here to register.
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Our Story ‘Deep Dive’ sessions
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The Tourism WA team is hitting the road to deliver a series of ‘Our Story - Deep Dive Sessions’ aimed at inspiring regions to explore their tourism offerings through fresh eyes and discover their unique contribution to The Spirit of Adventure. Using WA’s new shared tourism story to define our unique points of difference, sense of identity and diversity, the sessions will provide an insight into how we arrived at The Spirit of Adventure. The sessions will be followed by an interactive workshop. Round One of the ‘Deep Dive Sessions’ is underway, following a successful session this week in Geraldton. Further sessions are being held in Bunbury, Southern Forests and Valleys (Karri Valley), York, Albany and Collie. Round Two is expected to begin at the end of October 2020, with destinations to be advised. If you're interested in hosting an Our Story – Deep Dive Session in your region, please
email us.
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Business Events Boost Program for domestic recovery
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Applications for the Business Events Boost Program, a domestic partnership initiative to support industry-led business events marketing and distribution projects, are open. The new program aims to support the Australian business events industry in the wake of the COVID-19 crisis. For full details of the program, download the Business Events Boost Program 2020/21 Prospectus.
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Register for Tourism Australia’s industry webinar
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Tourism Australia is hosting an industry webinar on Friday July 31 at 9am, which will focus on the Australian tourism opportunity. The webinar will feature Federal Tourism Minister Simon Birmingham, who will provide an update the nation’s response to COVID-19. Register for the webinar here.
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Register now for virtual Market Briefing series
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Registrations are open for Tourism Australia’s virtual Market Briefings. The eight briefings, which kicked off on July 20, will cover all of Tourism Australia’s priority markets. Each briefing will include a regional market update, current market sentiment, consumer behaviour and key distribution insights. For more information and to register, visit Tourism Australia’s website.
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