“We were missing our targeted demographic, not pleasing our hotel guests, and, not insignificantly, producing a negative bottom line at both locations,” says Cooper Hotels VP of Operations Brian Carney of Fanatics Sports Bar & Grill. Now, gone is Fanatics’ outsized, rowdy atmosphere, replaced with a millennial-friendly space where you can still catch the game.

“As we got to 2013, and looked at where we wanted to take the brand in the future and create the opportunity for growth, we felt we needed to broaden the positioning beyond contemporary art, to appeal to a greater audience and have a 200-hotel brand down the road," says Brian Povinelli, SVP global brand leader for Le Méridien and Westin. The vehicle to carry them on that journey would be the simple éclair.