Fresh Brewed Links

A Micro-Engagement Case Study: Building an Email List and Engaging with Automation

This one's from our blog! We write about doing an email list building experiment with one of our client partners, Mouse, and how when successful we iterated to add automation to promote further engagement. Great case for putting in a process and resources to keep evolving and learning about your website/content for continuous improvements. read

Medium's Cofounder On How To Design Simple Solutions For Complex Problems

Think creating a tool to help solve a problem your organization deals with is too big a project? It's likely not. The best tools start simple, addressing small goals first, then grow where there is success. You could start with a static worksheet, if you see value it could become a full blown app. read

How to Retain New Donors with an Effective Welcome Email Series

Can email encourage a supporter to stay dedicated to your cause? Brief read on how a welcome email series might solidify your relationships. read

The Marvel Styleguide

Do You Need a Style Guide? Ya, you do. Any brand, company, blog or webpage that wants to create and maintain consistency and a professional feel should have a style guide. This is especially important if more than one person will work on any brand elements (from the website to printed materials), and to ensure that transitions between employees are seamless in the eyes of users. Check out Marvel’s process and goals for developing their style guide. read