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Industry News
Social Media – The Real Star of the 2012 Olympics
The 2012 Olympics have been different to any other, as this year’s games brought a new experience for fans and athletes alike, with the growth of social media. According to Mashable.com, the 2012 Olympics were relentlessly hyped as the “world’s first social games”, with athletes giving fans an insight into their world with a running dialogue of their Olympic experience. Olympic fans were also eager to get involved and follow their favourite stars, with English swimmer Rebecca Aldington stating that her Twitter followers grew by almost 170% since the games begun. Fans all over the world are enjoying the new elements of this year’s Olympics as
Social Baker’s social media tool the ‘CheerMeter’ showed, that on the opening day of the ceremony fans all around the world posted more than 1.9 million tweets! The buzz peaked a couple of minutes before the start of the ceremony, reaching over 100,000 tweets per hour.
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Our Favourite Olympic Ad
Olympic fever also well and truly took over the world of advertising in the run up and during the Olympics Games, and here in the Elevate office we were truly divided on what our favourite ad was. After much debating, we have settled on the Procter and Gamble
ad “Thank You, Mom” as it really grabbed our attention and tugged at our heart strings! The ad says that ‘being a Mom is the hardest job in the world, but it’s also the best' and this sentiment really seems to have captured the public’s attention throughout the games. Beyond advertising, the campaign extends to an on-site presence at the games, based around the "Family Home," dubbed a "home away from home" for athletes and their families.
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http://www.moet.com/Suzanne Wall wins the Moët & Chandon Best Dressed Lady at the Radisson Blu Hotel and Spa for the Galway Races 2012
Earlier this month, Moët & Chandon hosted a very special ‘Best Dressed Lady’ competition at the Radisson Blu Hotel and Spa for the Galway Races
2012. Fashion journalist and blogger, Rosemary McCabe, and Caroline Sleiman, Market Development Manager for Moët & Chandon, had the enviable task of finding the most fashionable lady on the day. The style stakes were incredibly high this year and, after a difficult decision, Suzanne Wall from Castletroy, Co. Limerick was selected as the deserving winner. Suzanne was chosen because of her classic and understated glamorous look and she was awarded a bottle of
Moët & Chandon, which was specially branded for the Galway Races 2012, along with a weekend break at the Radisson Blu Hotel and Spa in Galway.
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