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CREAM

25 January 2012

Celebrating small spaces

IKEA | France

Having in the past used cats, Jona Lewie, tagging and even President Obama , IKEA continues to demonstrate its innovative marketing pedigree with this latest stunt in Paris. The most famous furniture store in the world built an entire apartment in a confined space of just 581 square feet in the Auber Metro Station in Paris. The brand ran a social campaign on its Facebook page promoting a contest where those who 'liked' the brand had a chance to win an evening in the apartment.

 

This experiential campaign helped to demonstrate the storage capabilities of IKEA designs, and how using IKEA furniture could make even the smallest space habitable. See its remarkable construction here...

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EDITOR’S PICKS

Classical roller coaster | ZKO, Switzerland

Classical music gets an adrenaline boost with this thrilling roller coaster visualisation.

Block party | Converse, China

The famous street-fashion footwear brand is refreshed and its fanbase mobilised by some retro-style partying.

Caught on camera | LG, Europe

A short but clever unbranded viral video scores high in the views and humour stakes.

A creative two-screen strategy

OPINION - Dan Machen offers advice for marketers in our new multi-screen society.

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INNOVATE WITH CREAM

 

The final deadline for Festival of Media Awards is 6 February 2012. The Awards are about creativity and innovation that is at the very heart of effective media communications. Find details of how to enter here.

•  See past winners and shortlisted Award entries on Cream.

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