Having in the past used cats,Jona Lewie,tagging and even President Obama
, IKEA continues to demonstrate its innovative marketing pedigree with this latest stunt in Paris. The most famous furniture store in the world built an entire apartment in a confined space of just 581 square feet in the Auber Metro Station in Paris. The brand ran a social campaign on its Facebook page promoting a contest where those who 'liked' the brand had a chance to win an evening in the apartment.
This experiential campaign helped to demonstrate the storage capabilities of IKEA designs, and how using IKEA furniture could make even the smallest space habitable. See its remarkable construction here...
We've heard for so long now the impressive statistics about just how much video content exists on YouTube, that those gargantuan figures don't seem all that impressive anymore.
Publishers, as a general rule, make bloody awful website versions of their magazines...
INNOVATE WITH CREAM
The final deadline for Festival of Media Awards is 6 February 2012. The Awards are about creativity and innovation that is at the very heart of effective media communications. Find details of how to enter here.