Talking Tourism

Issue #525, October 4, 2018


Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.

Latest NVS results show signs of improvement

WA’s interstate visitor market is starting to show signs of recovery according to the National Visitor Survey (NVS) for year ending June 2018, which was released yesterday by Tourism Research Australia. The total number of interstate visits increased 11.3 per cent to 1.48 million, with 27,000 more interstate holiday makers compared to the same time last year – an increase of 7.5 per cent. Overall interstate spend in WA increased by 4.7 per cent to $1.52 billion, and spend from holiday makers increased by 7.5 per cent to $628 million. However, the average length of stay dropped from 9.2 to 7.1 nights and the number of overall nights fell by 14.1 per cent. The data also shows WA residents are continuing to holiday at home, with a 5.1 per cent increase in holiday makers and a 13.7 per cent rise in the number of people visiting friends and relatives.  However, intrastate visitors are being more cautious with their money, with a 4.6 per cent decline in spend for the year ending June 2018. Intrastate daytrips continue to grow, with an overall 7.6 per cent increase in daytrips and a 13.3 per cent increase in leisure daytrips, but overall daytrip spend is down 7.3 per cent. For more information, visit the research page on Tourism WA’s corporate website.

Image: Ross Swanborough

Serena Williams joins Roger Federer in 2019 Hopman Cup

Tennis royalty Serena Williams will face current world No.2 Roger Federer in the 2019 Mastercard Hopman Cup mixed teams tournament, as part of one of the strongest line-ups in the event's 31-year history. The 23-time Grand Slam winner will represent the United States of America and will pair with rising star Frances Tiafoe. Current world No.2 Roger Federer, who holds 20 Grand Slam titles, will again partner with Belinda Bencic to defend Team Switzerland's 2018 title. 2018 runners-up, comprising of talented current world No.3 Angelique Kerber and world No.5 Alexander Zverev for Team Germany will return as part of the elite field. The Mastercard Hopman Cup will be held at RAC Arena from December 29, 2018 to January 5, 2019. The State Government, through Tourism Western Australia, has been a proud founding sponsor of the Hopman Cup since its inception in 1989. For more information, including the full player line-up for 2019, visit Tourism WA’s corporate website.

Broome Marathon

Regional event funding round now open

Regional event holders are encouraged to apply for funding offered through the 2019-20 Regional Events Scheme, which supports smaller developing regional events. A funding pool of up to $1 million is available as part of the round. The round will include the Regional Aboriginal Events Scheme, which is a quarantined pool of $150,000. To be eligible to apply for this funding, event holders must be delivering Aboriginal activities and experiences through the leadership and participation of Aboriginal people. Both schemes are supported by the State Government through Tourism Western Australia and Royalties for Regions, and are open to events held between July 1, 2019 and June 30, 2020. Event holders can apply for funding of between $5,000 and $40,000. Applications close at 5pm on Tuesday, December 11, 2018. For more information or to apply, visit Tourism WA’s corporate website.


Albany welcomes Sunrise weather

Australia’s most-watched breakfast program, Channel 7’s Sunrise, broadcast live weather crosses from Albany this week, with presenter Sam Mac filming live from Field of Light: Avenue of Honour on October 3 and the National Anzac Centre this morning (October 4). Tourism WA worked with FORM and the City of Albany over the two days to secure an exciting mix of talent, who interacted with Sam Mac on camera and relayed their personal Anzac stories. The broadcast opportunity forms part of Tourism WA’s domestic PR program, with the aim of driving east coast visitation to Perth and regional WA, using the Field of Light exhibition as a news hook. The program has an average viewership of more than 360,000.


The Living Room features story on Perth’s transformation

Tourism WA’s PR team recently worked with Channel Ten’s weekly lifestyle program, The Living Room, on a series of stories about WA. The first story to air in the series was about Perth, with presenter Dr Chris Brown labelling the city as "edgy" after exploring its laneways and hidden secrets by bike. The episode was seen by about 150,000 viewers, and had an estimated advertising value of $67,000, with additional coverage on social media and in The West Australian. The team from The Living Room also explored Perth’s coastline and visited the Pinnacles, as well as Monkey Mia and the Abrolhos Islands, which will all feature in stories to air in the coming weeks.


Regional tourism and jobs winners in new funding round

Regional tourism and local jobs are front and centre of the latest round of the Building Better Regions Fund, with regional Australia set to share in $200 million for local infrastructure and community-building projects. Up to $45 million has been earmarked for tourism-related infrastructure projects, which will help stimulate local economies by investing in the tourism sector. Round three of the funding round is now open. The deadline for proponents’ submissions is November 15. The Building Better Regions Fund supports the Australian Government's commitment to create jobs, drive economic growth and build stronger regional and remote communities into the future. For more information on eligibility and how to lodge an application for round three, visit the Building Better Regions Fund website.


Tourism WA teams up with Expedia Australia for campaign

WA's hotel industry is invited to participate in an upcoming Expedia campaign targeting priority markets, NSW and VIC. Hotels will have the opportunity to provide submissions for romantic , coastal , city  or family breaks. Tourism WA will promote the Perth-led campaign using Just Another Day in WA assets from the end of October until the end of November. This campaign will be supported through out-of-home, television, social media, display banners, and video placements. If you would like to be involved with Expedia’s campaign, submit your offer here or email Perth’s Expedia market managers Kerry Gouws, Carly Jones or Xavier Sala.

Image: Mark Pickthall

Anzac spirit used to invite Kiwis to Albany

Tourism WA partnered with Flight Centre NZ and Australia’s South West to launch a tactical campaign this week, encouraging New Zealanders to visit Field of Light: Avenue of Honour in Albany. The campaign includes a range of accommodation and flight packages to Perth plus add-on packages to Albany and the Margaret River region. New Zealanders are being encouraged to book a WA holiday through a mix of digital and press advertising, EDM and website promotion, with competitive airfares to Perth on Air New Zealand. Field of Light: Avenue of Honour official opens today and runs until April 25, 2019. It is presented by FORM and proudly supported by Tourism WA.


Upgrades to Dolphin Discovery Centre on track

New aerial photographs show that the State Government’s upgrade and expansion of the Dolphin Discovery Centre in Bunbury is well advanced and on track for a staged reopening in December. On completion, visitors will be able to enjoy a new interpretive centre with modern exhibits, including 13 aquariums, a new cafe, educational facilities, public change rooms, and improved beach access. Close encounters with wild dolphins, including swim tours and a beach interaction zone, will continue to be offered, with swim tours starting in November.


UK agents get a taste of WA

Last month Tourism WA exhibited at Taste of PATA, the biggest UK retail agent event of the year. Almost 300 London-based travel agents were given the opportunity to learn more about WA’s food and wine experiences, as well as its nature and beaches. Agents were treated to tastings of Margaret River wines and Little Creatures Ale while picking up selling tips, destination information and sales aids.


Growing Wine Tourism program

The Australian Tourism Export Council (ATEC) will deliver a Growing Wine Tourism program to help wine businesses across the country to engage with international visitors and build more successful wine experiences. The programs will be delivered to wine regions through workshops, webinars and online learning. There are two face-to-face workshops and six live webinars that will be held in October/November 2018.  For more information and to register, visit the Wine Australia website.


Perth nominated for Rising Star award

Perth has been nominated in the National Geographic Reader Awards ‘Rising Star’ category – a prestigious industry awards ceremony. Readers are invited to cast their votes now, and can vote using this link.


Tourism operator scam alert

There are recent reports of a scam targeting tourism operators on the East Coast. Emails asking operators to confirm their online listing are being sent, and payment is being requested. These emails are designed to appear as if they are from an STO, RTO or LTO. If you have received an email asking for payment for your online listing and are unsure, please contact your local RTO or LTO. Tourism WA does not charge operators to be listed on its website.


Regional Grants of up to $250,000 available

Grants of up to $250,000 are available for projects contributing to economic growth in regional communities through the Regional Economic Development (RED) Grants Program. The program is a State Government initiative that invests in community driven projects to stimulate economic growth and development in regional Western Australia. The State Government's Royalties for Regions program has invested $22.5 million towards the RED Grants program as part of the 2018-19 State Budget. RED grants can be used to develop attractions, visitor facilities, tourism product, visitor markets and tourism skills. Tourism Council WA is offering two complimentary webinars to help tourism businesses with grant applications. Visit the website for more information.




Visit Tourism WA’s corporate website for a comprehensive list of workshops, conferences and other events that may be of interest to WA’s tourism industry. To list or update your industry event, email


Perth Convention Bureau Annual General Meeting

October 18: The Perth Convention Bureau’s 46th Annual General Meeting will be held in Crown Ballroom 3A, Crown Perth on Thursday October 18. There will be afternoon tea and registration at 3.30pm, before the AGM begins at 4pm. Please RSVP your attendance by emailing Elizabeth Wessels or calling 9218 2928 by Thursday October 11, or to advise if you would prefer to complete a proxy/representative form for your attendance at this meeting.


FACET offers social media workshop

October 19: FACET is holding an Instagram for Business interactive workshop, for industry operators wanting to raise their profile, promote their business, and create positive opinions while increasing their customer base. The workshop will explain the basics of Instagram, provide practical tips you can implement immediately, and equip you with tools to assist with business growth. Guest speaker Prue Pike will share real-life examples from the experience she has gained successfully using social media within the industry. To register or for more information, click on this link. Registrations close October 12.


Workshops coming to ASW, AGO and ACC

Tourism Council WA is delivering a range of its industry-relevant training workshops in Margaret River, Perth, Shark Bay, Kalgoorlie and Esperance over the next few months. These workshops cover a variety of industry-relevant topics, including digital marketing and social media, customer service, tourism boost (introduction to tourism), media and public relations, and China-ready. Registrations are now open – visit the website for more information or to register.


Register now for Australian Regional Tourism Convention

October 23-25: The Australian Regional Tourism Convention (ARTC) 2018, held in NSW, is a must-attend event for regional tourism professionals. It provides a forum to discuss, debate and investigate solutions to industry issues, challenges and opportunities. It is a chance for all sectors of the tourism industry to exchange ideas about ways to grow a sustainable regional destination and to showcase best practice success. For more information, including program details and to register, visit the event website.


Tourism Council WA Annual General Meeting

October 30: Tourism Council WA’s Annual General Meeting (AGM) will take place on Tuesday, October 30 from 5pm at The Westin Perth. The AGM agenda will include the annual CEO Report, Financial Report and Declaration of Elected Directors for 2018. Businesses must be a current financial member for representatives of the business to attend. The AGM will be followed by networking function, Network@Night. To register, visit the website.


Australian Indigenous Tourism Conference

October 30-November 2: The ninth Australian Indigenous Tourism Conference (AITC) will be held in Lorne, Victoria from October 30 to November 2, 2018.  Facilitated by WAITOC, hosted by Eastern Maar Aboriginal Corporation and supported by the State Government of Victoria and Outback Academy, the conference will table the opportunities and challenges within the industry and include presentations by tourism industry leaders. For more information, visit the AITC website.


Tickets on sale for 2018 Perth Airport WA Tourism Awards Gala Dinner

November 10: The 2018 Perth Airport WA Tourism Awards Gala Dinner will take place on Saturday, November 10 at Crown Perth, with tickets now on sale. The Perth Airport WA Tourism Awards Gala Dinner is the tourism industry's night of nights - announcing the winners of this year’s awards program. To purchase your tickets for the event, visit Tourism Council WA’s website.



For upcoming Tourism WA sponsored events head to the Tourism WA corporate website.