Street-level visibility, across from Rupp Arena, didn’t make capturing locals as easy as one might think. Along with marketing the new Bigg Blue, deft improvements in food, drinks, and interior design keep the bar packed on game days.

"It was time to get everybody on the same page, where in the past we worked a bit too independently," says Nigel Moore, director of F&B, Asia Pacific, FRHI Hotels & Resorts, Fairmont's owner. "Our guests were leaving our bars, knowing the speakeasy down the road was making cocktails more attuned to what was happening in the industry." Here's how Fairmont moved away from overwrought cocktails toward a renewed focus on flawlessly executing timeless tipples.

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