While there are some key considerations for rooftop success anywhere, each hotel's physical space and setting must drive development. To wit, FHG used to own the Wit in Chicago, a DoubleTree by Hilton, with its well-known and influential rooftop bar. They've now hoisted 8UP—an "elevated drinkery and kitchen"—skyward at the Hilton Garden Inn Louisville, Kentucky. FHG approaches each property and rooftop as a separate, unique situation.