FL@33's end of year round-up: 2019 /// FL@33 Newsletter #8

Ancient pictures of FL@33 founders Agathe and Tomi rocking their outfits in the last century.

Agathe Jacquillat and Tomi Vollauschek 1980ish

2019 – the year FL@33 turned 18.

At this occasion we would have loved to show you a still secret visual identity and packaging design we developed for a French Champagne brand and the client's modernised family crest. It will be worth the wait but this will now have to wait until next year...

What we can now show you, is a mix of some of the 2019 projects, including fresh new artworks for Stereohype, the foil-blocked 15th anniversary packaging for the graphic art label, a Fleabag stage chair photograph we took that Phoebe Waller-Bridge loves, for the third year running – an illustration for Italian paper company Fedrigoni, the Fedrigoni 366 launch party documentation, new logo and product development for new sportswear brand Soul Boy and super-elegant business cards we produced earlier this year for Location 68 featuring the new logo FL@33 designed for the UK-based consultancy for bespoke golfing experiences.

All this is sprinkled with a bit of press, announcements for forthcoming FL@33 design residencies in France with Master class workshops and lecture – and a reminder for all Londoners and visitors to come and say 'Hi!' on Saturday, December 14th, as we will have a scrumptious FL@33 / Stereohype stand at the House of Illustration Winter Fair 2019 inside Granary Building, King's X, 11am–5pm.

Happy newsletter-browsing!

*:) Agathe and Tomi 8)

Collaboration — Calendar 2020 type contribution

For a third year running FL@33 was invited by Italian paper company Fedrigoni and TM Studio to contribute a visual interpretation – this time of the number 28 for the date:
28 August 2020.
We also posted exhibition snaps.

'A typographic composition created with a series of points (full stops) set in 28 points using 28 fonts. The dotted lines and dot-matrix numerals of 28 consist of 28 points each.' Tomi Vollauschek

See latest contribution here, pictures of the launch exhibition and previous contributions here.

FL@33's sister company Stereohype celebrated its
15th anniversary

Stereohype celebrated its 15th anniversary in 2019 and this year's FL@33-designed call for entries campaign reflected this particularly upbeat spirit. Countless origami squirrels that were – just between you and us meant to be folded for the 10th anniversary – finally saw the light of day in 2019. Not only was the origami squirrel used as main motif and as container and medium for this year's badge design competition announcements – we also introduced the idea to add a folded paper squirrel to every single order placed this year with graphic art label and online boutique stereohype.com.

We might make more squirrels next year but we'll have to wait and see.

For now we recommend to place an order by the Friday the 13th, midday – the very latest – to secure a free origami squirrel as the final shipping time this year is Friday evening. Browse stereohype.com's 2400+ graphic art products by colour, artist name, theme, product or release time, etc.

If you do – use the following code as an add-on checkout voucher when you order something else anyway, so that you can add a free button badge of your choice:
FreeBadgeOfChoice

You are welcome! :)

Fleabag – one photo, the play, the chair and a fog machine

Looking back at 2019 this Fleabag chair picture from September created a bit of a highlight a few months ago – so we finally decided to post it at flat33.com, too.

FL@33's Agathe Jacquillat took this photo minutes before Phoebe Waller-Bridge appeared on stage to perform her award-winning one-woman play Fleabag in London's West End. We posted it on Instagram that night and we received an email within hours from her personal assistant to let us know that Phoebe Waller-Bridge herself found the theatrical atmosphere Agathe captured 'AMAZING'.

And we were still over the moon from just seeing the brilliant play...

Prints are now available on demand.

Stereohype's 15th anniversary matchbox-style gift box

Designs for this year's FL@33-curated B.I.O. (By Invitation Only) Button Badge Series 19 and Stereohype's Button Badge Motif Print edition.

45rpm Adaptors from B.I.O. (By Invitation Only) Button Badge Series 19

Our contributions to Stereohype's FL@33-curated B.I.O. (By Invitation Only) Button Badge Series 19 that added 44 designs to the now 1539-strong collection. The designs were also applied to the more recently introduced Button Badge Motif Print edition that now features over 400 designs with commissioned artworks from talents we invite from around the world. FL@33 also contributes to these releases every year.

This time FL@33's Tomi Vollauschek created four minimal creations for vinyl lovers – a celebration of the good old 7" single record and various 45rpm Adaptors – the title of this set. All available at stereohype.com.

Hey Londoners (and visitors) please come and visit us at the House of Illustration Winter Fair 2019 on Saturday, 14 December, 11–5pm, King's X, Granary Building (Saint Martins)

Teaser: House of Illustration's Winter Fair 2019

Yay! Stereohype will come out of its virtual online shell again this Christmas to meet real people in real life. This promises to be socially awkward – yet fun! Please come and visit us again this year! We will have a scrumptious double-length Stereohype / FL@33 stand at the House of Illustration Winter Fair 2019 that takes place on Saturday, 14 December, 11am–5pm.

It's indoors again this year – inside the entrance area of the Granary Building, The Crossing, Central Saint Martins next to House of Illustration, King's Cross, London, 2 Granary Square, N1C 4BH.

We will post a documentation here afterwards. See our two stands from 2018 here and here. We offer smiles and direct eye contact for all. Follow the squirrel and the silver helium balloons (and ask for a free copy of our book Stereohype 2004–2014). In the meantime please find more info at houseofillustration.org.uk

Soul Boy — New logo and first products for sports merchandise brand

New FL@33 work: type treatment for Soul Boy – a new merchandise brand FL@33 helped to develop – initially for a first round of promotional items such as button badges and T-shirts, but we already have plans for more.

More info

FL@33-designed identity for Location 68 – Bespoke Golfing Expertiences

Visit the dedicated project page for Location 68's stationery that FL@33 developed as part of the consultancy's new visual identity that also included a logo and a responsive website.

More info

Stereohype's new matchbox-style 15th anniversary gift boxes for 3–25 button badges

New FL@33 work for Stereohype: elegant matchbox-style gift boxes with foil-blocked mascot squirrel motif in rose-gold for a whole new level of Mmmmh!

More info

Design Diary: November 2019

AIGA Eye on Design article about FL@33's sister-company Stereohype celebrates its 15th birthday by Emily Gosling.

FL@33 design initiative: annual badge design competition for Stereohype

Digital Arts article These are the best badges of 2019 written by Neil Bennett about FL@33's sister-company Stereohype and its 15th anniversary, how we run and judge our design competition – and a few words about the winners of this year's 15th annual Button Badge Design Competition (2019).