If you're having trouble viewing this email, you may see it online [Click here]
To ensure that you continue receiving our emails, please add customerservice@imagingbiz.com to your address book.
ImagingBiz Masthead
MAY 25, 2011 • VOLUME 6 • NUMBER 5
 
Ibiz Banner

The Big Picture

We’ve Seen This Movie Before

By Curtis Kauffman-Pickelle

Curtis PickelleI know many radiologists who are trying—desperately, in some cases—to see how their group practices can fit neatly within what will eventually be defined as accountable-care organizations (ACOs). I say eventually because I have seen no true outline of how an ACO will work in real time, in the real world, or in any organization with which I have come in contact. I take that back: If the Mayo Clinic or the Cleveland Clinic were to declare itself the definitive ACO model, then perhaps I have seen one up close.

The point is that unless you are one of these or part of a similar clinic, vertically integrated health system, or multidisciplinary group practice, it is pretty difficult to envision how your group practice could be classified as an ACO, as the concept is currently being defined.

Ultimately, the government, as is always the case, will add to the already mind-bending complexity of the basic idea of a provider taking ultimate responsibility (and risk) for the complete health care of individual patients. It is a good and noble idea. It is worthy of discussion as to how to accomplish best the bringing together of different physician specialists to care for the whole patient. It even makes financial sense to find a way to cross over turf lines to find a better way to spend the health-care dollar to the benefit of the patient.

Click here for more | Return to TOC


In This Issue

The Big Picture
We’ve Seen This Movie Before

Regulatory Report
State of the Specialty: Imaging’s Research Crisis

Deal Scan
Physician Compensation: New Complexities and Trends

Revenue Track
Strategic-planning Meetings for Radiology Groups: Best Practices

Imaging Futures
Medical-image Archiving: Concerns, Methods, and Emerging Solutions

Productivity
Technology Development to Meet Market Needs: A Conversation With Mark Silverman

State of the Specialty: Imaging’s Research Crisis

By Cat Vasko

Christoph LeeRadiology has been in the regulatory crosshairs for almost six years, ever since the DRA eliminated billions in reimbursements for imaging—and the profession can expect the trend to continue, if it doesn’t invest in research now. That’s the contention of Christoph I. Lee, MD, a UCLA Robert Wood Johnson Foundation clinical scholar, and Howard P. Forman, MD, MBA, professor at Yale University, in a May 2011 American Journal of Roentgenology article.¹ They argue that as evidence-based medicine becomes a federal mandate through health-care reform, radiology will find itself unable to demonstrate its value sufficiently without a renewed commitment to health-services research.

“We have a target on our backs because imaging is expanding at such a rapid pace,” Lee says. “If we can’t prove that our imaging services have value for patient care, we won’t be able to fight against things like the DRA.” Lee cites the recent attention to CT radiation exposure as an example of the specialty’s inefficacy at defending itself. “We haven’t been able to lead the charge, even though we’re sounding the alarm,” he says. “We just don’t have the manpower working on these issues.”

Click here for more | Return to TOC


Physician Compensation: New Complexities and Trends

By Cat Vasko

Jen JohnsonTodd Sorensen The current trend toward hospital–physician integration has renewed the focus of leaders on both sides on developing fair, sustainable physician-compensation plans. On March 21, 2011, in Chicago, Illinois, at the Congress on Healthcare Leadership of the American College of Healthcare Executives (ACHE), three speakers, Timothy J. Cotter, Ralph DeJong and Thomas Nantais, presented “Best Practices for Physician-compensation Governance and Strategy.” They addressed emerging trends in physician compensation (as well as best practices gleaned from prior experience in structuring these arrangements).

Timothy J. Cotter, managing director of Sullivan, Cotter and Associates, Inc (Chicago), began the presentation by noting that approximately 40% of primary-care physicians and 25% of specialists in the United States are currently hospital employed, and the means by which these employed physicians are compensated are evolving as a result of health-care reform.

Click here for more | Return to TOC


Strategic-planning Meetings for Radiology Groups: Best Practices

By Chip Anderson, CPA

Chip AndersonIn today’s challenging business environment, it is more critical than ever before that radiology groups engage in strategic planning. Ironically, the same factors that make strategic planning so necessary to a group’s survival also make it difficult to dedicate resources to the process. Those practices that do carve out the necessary time will see their efforts pay dividends in the future. Though the process can be challenging, the application of best practices (based on experience) can significantly augment its effectiveness.

Strategic-planning sessions should take place during a period of time that has been reserved for this purpose alone; groups that attempt to tack strategic planning onto the end of scheduled board meetings, for instance, will see business-critical issues given short shrift.

Click here for more | Return to TOC


Imaging Futures

Medical-image Archiving: Concerns, Methods, and Emerging Solutions

By Cat Vasko

It’s no secret that health-care IT professionals are struggling to keep up with the storage demands placed on them by medical imaging. As imaging utilization continues to increase and the amount of data associated with a single image set continues to rise, maintaining a patient’s radiological history (as mandated by HIPAA) becomes more costly and challenging for health-care organizations.

A survey of 568 health-care IT professionals conducted in Orlando, Florida, at the February 2011 meeting of the Healthcare Information and Management Systems Society (HIMSS) assessed how organizations are dealing with these problems and whether they are open to embracing emerging solutions in storage management.

Click here for more | Return to TOC


Productivity

Technology Development to Meet Market Needs: A Conversation With Mark Silverman

By Cat Vasko

On April 14, 2011, Hitachi Medical Systems America, Inc (Twinsburg, Ohio), announced the FDA approval of its first 64-slice CT system, SCENARIA™. ImagingBiz.com spoke with Mark Silverman, manager of CT marketing for Hitachi, about the company’s goals for the new product and the assessment of the current CT marketplace that drove its design.

ImagingBiz.com: SCENARIA is Hitachi’s first 64-slice CT scanner. What made the company decide to introduce this technology now?

Silverman: Hitachi has sold and shipped more than 12,000 CT scanners, around the world, for the past 30 years, but they’ve all been in the lower-slice category. What made us decide to launch this 64-slice system, which is a higher level of technology for us in CT, is the fact that through our experience in MRI, we have a strong understanding of the needs of the radiological buyer. We felt this technology was needed to address certain needs in the marketplace better.

Click here for more | Return to TOC


Imagingbiz Affiliates








Imagingbiz Staff

PUBLISHER
Small Envelope Curtis Kauffman-Pickelle

EDITORIAL DIRECTOR
Small Envelope Cheryl Proval

EDITOR
Small Envelope Cat Vasko

SALES & MARKETING DIRECTOR
Small Envelope Sharon Fitzgerald

PRODUCTION COORDINATOR
Small Envelope Jean Lavich

ONLINE EDITOR
Lena Kauffman

TECHNICAL EDITOR
Kris Kyes

SPECIAL PROJECTS COORDINATOR
Emily Kawka

WEB MASTER
Robert Elmquist


Member of the following organizations:

RBMA

AHRA

ACHE

siim


Imagingbiz Newswire

HHS: Few Uninsured Patients Can Afford Hospital Bills

Few families without health insurance have the financial assets to pay potential hospital bills, reveals a new report released today by the U.S. Department of Health and Human Services (HHS). On average, the report says, uninsured families can only afford to pay in full for approximately 12% of hospital stays they may experience-bills that account for just 5% percent of the total amount invoiced.

Read More >>


SWI Serves As Powerful Tool For Characterizing Infarctions

Susceptibility-weighted imaging (SWI) is a powerful tool for characterizing infarctions in patients earlier and directing more prompt treatment, according to a study presented last week at the annual meeting of the American Roentgen Ray Society (ARRS) in Chicago.

Read More >>


AMA President Urges Medicare Physician Payment Reform

American Medical Association (AMA) President Cecil B. Wilson, MD yesterday testified before the House Energy and Commerce Health Subcommittee, urging Congressional leaders to reform the “deeply flawed” Medicare physician payment formula. Also known as the Sustainable Growth Rate (SGR), the will trigger a drastic physician payment cut of nearly 30% on January 1, 2012.

Read More >>


Report Questions Clinical Advantages Of Stereotactic Radiation Therapy

Despite the widespread use of stereotactic body radiation therapy (SBRT) for treating tumors in the body, its theoretical advantages have yet to be confirmed clinically, reveals a report that appeared yesterday in the online edition of Annals of Internal Medicine.

Read More >>



Coming Events

JUNE


SIIM 2011
Sponsored by the Society for Imaging Informatics in Medicine

June 2–5
Gaylord National Resort and Convention Center
National Harbor, Maryland

Register >>


2011 Radiology Summit
Sponsored by the RBMA

June 5–8
Hilton New Orleans Riverside
New Orleans, Louisiana

Register >>


International Symposium on Multidetector Row CT
Sponsored by the International Society for Computed Tomography

June 13–16
Hyatt Regency
San Francisco, California

Register >>


AUGUST


AHRA 2011 Annual Meeting and Exposition
Sponsored by AHRA: The Association for Medical Imaging Management

August 14–17
Gaylord Texan
Grapevine, Texas

Register >>



Subscribe now to radiology's next-generation economics journal

Radiology Business Journal

Coming in the June/July Issue
[Click here]

Imaging Center Inistitue

Got this as a forward? Sign up to receive our future emails.

If you no longer wish to receive ImagingBiz.com, please click here.

facebook facebook facebook

ImagingBiz.com is an information service of:imagingBiz 17291 Irvine Blvd, Suite 105, Tustin, CA 92780 | © 2011 imagingBiz