Fresh Brewed Links

Side Project Marketing Is the New King

I know, I know… this article is not geared towards nonprofits. But if you are not thinking about side product marketing, I think you should. Think about the great evergreen content you have. Think about how you might provide a service or resource to those that you serve or those that support you. 

There’s some good engagement and brand building opportunity with side projects. Well worth some talk time over a coffee. This article will get the creative marketer in you thinking. read | tweet

Unintuitive Things I’ve Learned about Management (Part 1)

You mean you have to like people to be a good manager? Oh, and my management effectiveness is based not on my work but that of my team? Yes… yes it is. A nice, human take from an early in career manager. read | tweet

How to Build Better Buyer Personas to Drive Killer Content (Bonus tip: use Google Analytics)

What’s your persona? That may be too personal. Let me try again. What are the persona of the people you are trying to engage. Know the answer? This article has some approachable tips to use Google Analytics to consider persona and content marketing. read | tweet

MOD's Updates

New Brand Rollout with Mouse - We took the new brand guidelines for Mouse and ran with them to produce some beautiful collateral.

Building Media Literacy Skills Through a New Platform - If these recent elections teach us anything, it’s to respect the influence of media and to be critical consumers. We worked with The LAMP to create a new platform and web application for educators and students to “break” media and assess it. The LAMP offers important learning and such an intriguing way to do so.

Leadership Development Roundtable Visual Rebrand and Website - LDR is a leadership development program to help strengthen nonprofits in the state of Connecticut. We are proud to have created a new visual brand and website to help showcase their efforts.