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Hello
Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.
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Photo courtesy of Travis Hayto
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T20 World Cup fixtures confirmed for Perth in 2020
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The top eight men's and nine of the top 10 women's T20 teams including Australia, India and England will be putting their skills to the test when Perth hosts the International Cricket Council (ICC) T20 World Cup in 2020. The Men’s T20 World Cup, to be hosted at the new Perth Stadium, will be a week-long festival of cricket featuring nine of the world’s best teams and six matches throughout the opening week of the Super 12 Stage, including a blockbuster India vs South Africa match on the opening night of Super 12 Stage action on Saturday 24 October. India’s first match of the tournament will be broadcast in prime time to the huge Indian market. India vs South Africa will be one of the biggest matches of 2020. It was amongst the highlights of the ICC Cricket World Cup 2015 (CWC2015), when it was played at the Melbourne Cricket Ground (MCG) in front of 86,876 fans – the second
largest attendance of the CWC2015 behind only the final (93,013) and more than the opening match of CWC2015 between Australia and England also hosted at the MCG. A double header on Monday 26 October will feature Afghanistan and 2016 finalists England. Hosts Australia will compete against 2016 champions the West Indies as part of a blockbuster double header on Wednesday 28 October. Defending champions the West Indies will play a second match under lights on Friday 30 October. At the Women’s T20 World Cup, Perth will host a three-day festival of cricket at the WACA Ground featuring five matches and nine of the ten teams playing in the women’s tournament, including reigning champions and hosts, Australia. Perth is one of only four cities to secure Women’s T20 World Cup tournament matches, with Brisbane and Adelaide hosting warm-up fixtures only and Hobart not hosting any
women’s matches.The State Government, through Tourism WA, successfully bid to host the matches that are expected to bring in tens of thousands of interstate and international visitors to Perth and showcase Perth to a global television audience. For more information visit: http://bit.ly/2MFffMC
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Optus Stadium celebrates first anniversary
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This week marked the first anniversary of the opening of Optus Stadium, with a total of more than two million people attending the facility. The 60,000-seat stadium has created new opportunities to host and attract major international events as well as media coverage which promotes WA to a global audience. Visitation as part of the AFL season contributed more than $60 million to the State’s economy. The Stadium is set for a bumper year of Tourism WA-supported events in 2019 with Game II of the NRL Holden State of Origin in June, Manchester United taking on both Perth Glory and Leeds in July and the Bledisloe Cup in August. Read more here.
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Dennis Cometti the face of 2019 AFL marketing campaign
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Tourism WA's 2019 AFL marketing campaign launched last Sunday. The six month campaign will roll out in both Victoria and South Australia to drive visitation and continue awareness and consideration of Perth as an AFL tourism destination. The campaign will reach a passionate AFL fan base with relevant, fun and informative messaging to entice them to follow their team to WA to watch them play. Dennis Cometti will feature as the face and voice of WA across both radio and digital channels. Media channels include radio, AFL Record features, native and display advertising and targeted video. This consumer campaign will be complimented with other AFL activity including co-operative marketing with AFL travel partners, public relations and stakeholder engagement. Watch the video here.
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Woody Island featured on Destination WA
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This weekend’s Destination WA program, which is supported by Tourism WA, will feature Woody Island, Roelands Village, Lestok Tours, Cape Naturaliste Lighthouse, Heart of Gold Discovery Trail in Perth city and Stonebarn in Pemberton. The Summer Series of Destination WA is also supported by regional tourism organisations Australia’s South West, North West, Coral Coast, Golden Outback and Destination Perth as well as local operators. Aboriginal tourism stories are supported through the State Government’s Aboriginal Tourism Development Program in partnership with WAITOC. The series airs in WA on Sundays at 5.30pm and nationally on Saturdays at 12.30pm on the Nine Network.
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'Pink Lake Shake' celebrates Australia Day in LA
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Tourism WA's U.S. team brought a touch of regional WA to Los Angeles for Australia Day - teaming up with Roo Coffee for a ‘Pink Lake Shake’ of epic proportions. The indulgent creation was in honour of Lake Hillier in Australia's Golden Outback and Hutt Lagoon in Australia's Coral Coast. It included vanilla bean ice cream, coconut milk, tart cherry preserve, dark chocolate chunks, and shredded coconut. NBC Los Angeles shared the celebration with their 2.1 million monthly viewers. Read the article here. Tastemade also did an Instagram story to their 7.1 million global followers. In just 24-hours, the video received 2.6 million views with more than 3,000 taps on the @westernaustralia sticker to learn more about the destination.
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WA the focus of three national travel features this weekend
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WA was featured in travel spreads in The Sunday Express, The Sunday Mirror and The Daily Star in the UK this weekend. Travel Editor for The Express, Jane Memmler, was hosted on a press trip to WA in December, resulting in three full destination reviews focusing on Perth and the South West. In her features Jane extols the attractions of the State, providing a vivid description of her encounter with the wild dolphins in Rockingham and her whale spotting trip in Dunsborough. Jane finishes her feature by describing Perth as “…the sympathetic convergence of old and new and the world's best surf beaches minutes away, you'll wonder why you didn't go earlier.” The travel features have a combined estimated advertising value of $446,972 with a reach of almost 2million. Marie Claire was the latest UK publication to include WA on its travel hotlist, naming
Perth as one of ‘6 cities you need to visit this year before everyone else does’.
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ATDW online platform undergoing maintenance
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The ATDW-online platform will be undergoing a planned maintenance period from tomorrow (Friday January 31) at 12pm AEST to Saturday, February 2, 12pm AEST. ATDW recommends you save all of your work on the platform and logout from the system well before the maintenance period commences. During the maintenance period, access to the platform will be unavailable, preventing you from logging into the platform and performing any updates or changes to your listing(s). However, your listing(s) will still be available to consumers via the ATDW distribution network. After the maintenance period, ATDW recommends clearing your browser cache before accessing the ATDW-Online platform. Please click here for instructions on how to clear your browser cache. For more information, contact your State Tourism Organisation or email ATDW.
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Eco-tourism or adventure development opportunity
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The Department of Biodiversity, Conservation and Attractions (DBCA) is calling for registrations of interest from suitable individuals and organisations keen to develop and operate a nature-based/ecotourism or adventure activity development at Gloucester National Park near Pemberton, WA. This opportunity includes three possible development areas – two within the vicinity of the Gloucester Tree in Gloucester National Park, and an area in the Pemberton Arboretum. The arboretum is located within the Warren State Forest, which is adjacent to the Gloucester National Park. If you think you have the skills, experience and finance necessary to undertake this opportunity, the DBCA would like to hear from you. The Guidelines for Submissions are available on DBCA’s website. The
closing date for submissions is 2:30pm (WST) on Thursday February 7, 2019.
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New workshop schedule for first half of 2019
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Tourism Council WA has announced its new workshop schedule for the first half of 2019. The updated workshops will be visiting a range of destinations in the first half of 2019, including Broome, Busselton, Denmark, Geraldton, Kununurra, Margaret River and Perth. For the full workshop schedule, visit the Tourism Council WA website.
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Accreditation to re-brand in 2019
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Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program will be re-branded to better promote your business. The new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool to develop your business and grow your market, paired with new, modern branding to promote your status as a Quality Tourism Accredited Business.To find out more, visit the website.
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Register for Cruise Ready workshop in Busselton
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March 19: Tourism WA will be supporting a Cruise Ready Workshop at the Busselton Visitor Centre, from 5.15pm to 7pm,to coincide with the scheduled cruise ship call by Cunard’s superliner Queen Elizabeth to Busselton the following day. Claire Nuthall, representing Abercrombie & Kent Australia’s cruise shipping division, will provide insights into successfully servicing the cruise market, covering a range of topics including meeting cruise line/passenger expectations, how cruise lines work in regards to shore excursions and optimising business and community benefits. Please note the revised date for this workshop that was originally scheduled for February. Register here.
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Last chance to register for free Markets Forum
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February 14: Tourism operators are invited to attend Tourism WA’s free Markets Forum. The event will be held at the Aloft Perth in Rivervale, from 3.15pm to 5.30pm. Tourism WA will provide insights into international markets, including a panel Q&A session, followed by a networking function allowing tourism operators to connect with Tourism WA’s international market managers. Tea and coffee will be offered on arrival and cocktail food and beverages will be served during the networking session. Register early for this free event, as places are limited. Registrations close on Friday, February 1. Please email your name, title and company using this link.
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Register for Japanese ITO industry forum
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February 19: To increase destination awareness in the Japanese market, Tourism WA is hosting key Japanese inbound tourism operators (ITO). During their visit, the ITO partners will take part in an industry forum at Hyatt Regency Perth on Tuesday February 19, from 9.30am-11.30am. To RSVP for the Japanese ITO Industry Forum and to understand how to market your business to the Japanese consumer, please email cory.gale@westernaustralia.com.
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