Industry News
Hashtag Basics: Why They Work and Why They Fail!
Avid Twitter users are familiar with hashtags and trending on Twitter for a marketing or PR campaign is seen as a great result and measure of success. What’s really interesting about the ‘hashtag’ is that it was not created by the inventors of the social network, but by Twitter users themselves. Making sure your hashtag will catch on is always a challenge for marketeers and PR professionals. PR Week recently wrote about the top three reasons why they think hashtags fail:
1. Lack of Consistency
Marketeers who use hashtags should do just that—use them. Lack of consistency may cause some tweets to go unseen by current and potential customers who may come across your tweets only by searching for the specific hashtag they know you always use.
2. Too Many Words
One mistake users make when using a hashtag is thinking the point of a hashtag is to write a complete thought or an entire sentence. This is one of the most bothersome misuses of hashtags.
3. Irrelevant Hashtags
Users must make sure they create a hashtag that is relevant to the specific purpose of the tweet and the hashtag itself. If the hashtag is irrelevant, it may cause confusion among the viewers, destroying the utility of the tweet.
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