|H&W Visual Identity
On May 25th, Hambly & Woolley moved to its own building in the 'Studio City' district of Toronto. The new space is a converted 1912 stable, updated thanks to longtime H&W friend, architect Cindy Rendely. The result is the characteristic Hambly & Woolley marriage of classical and modern—pairing tradition with innovation underpins H&W's design aesthetic.
In this move we saw the ideal opportunity to continue innovating, and create a new H&W visual identity. Led by associates Dominic Ayre and Frances Chen, the entire H&W design team was involved in the process of evaluating and refreshing our brand.
The ubiquitous Pig & Sheep icons remain. The central element of our new visual identity is a custom typeface—'H&W Grotesque.' This original font was conceived and painstakingly finessed by our own designer Nik Firka. H&W thanks Rod MacDonald, a great Canadian type designer and friend, for his technical guidance. H&W Grotesque intimates many of the principles we instill into our work for clients: precision, craftsmanship, and humanity with a subtle dash of wit.
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