“Orange Guy,” Hambly & Woolley’s unofficial mascot, made the trip with us on our recent move from the west side of town to our new home on the east side. With the change of address comes a refreshed brand, including a custom typeface and new colour palette. And as you will see, the new colour scheme does not include orange. But have no fear, Orange lives on!
H&W Visual Identity H&W Visual Identity
On May 25th, Hambly & Woolley moved to its own building in the 'Studio City' district of Toronto. The new space is a converted 1912 stable, updated thanks to longtime H&W friend, architect Cindy Rendely. The result is the characteristic Hambly & Woolley marriage of classical and modern—pairing tradition with innovation underpins H&W's design aesthetic.

In this move we saw the ideal opportunity to continue innovating, and create a new H&W visual identity. Led by associates Dominic Ayre and Frances Chen, the entire H&W design team was involved in the process of evaluating and refreshing our brand.

The ubiquitous Pig & Sheep icons remain. The central element of our new visual identity is a custom typeface—'H&W Grotesque.' This original font was conceived and painstakingly finessed by our own designer Nik Firka. H&W thanks Rod MacDonald, a great Canadian type designer and friend, for his technical guidance. H&W Grotesque intimates many of the principles we instill into our work for clients: precision, craftsmanship, and humanity with a subtle dash of wit.
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H&W Visual Identity
Hambly & Woolley Inc.

121 Logan Avenue, Toronto, ON M4M 2M9
T 416.504.2742
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