DPIRD congratulates Sally Janssen as she celebrates 25 years of public service with the Western Australian Government’s Trade and Investment Office in London.
Sally has made a significant contribution to the State as Personal Assistant to the WA Agent General, using her platform to cultivate important intergovernmental relationships with trade offices and promote WA across the United Kingdom (UK), Europe and Israel.
She has greatly assisted the State’s agribusiness, food and trade sectors by enthusiastically promoting WA’s premium goods and produce. Past efforts have gone toward the promotion of WA wine and Western Rock Lobster to the UK and the EU. Sally is well-known in London’s wine connoisseur circles for organising the successful annual WA Wine Tasting event, where over a hundred different premium drops from the State's nine fine wine regions are up for tasting.
With the forthcoming Australia-UK Free Trade Agreement (FTA) – as well as the Australia-European Union FTA, which is still being negotiated – Sally and the London office will be well-placed to assist WA agrifood exporters as they seek to diversify markets, and take advantage of these two new trade agreements.
Over the years, Sally has strongly supported WA businesses seeking to trade with the UK and Europe, and organised numerous visit programs for many of the State’s public servants, including ministers, opposition members, and staff from many different departments, including DPIRD’s trade and investment officers.
Congratulations, Sally, and thank you for all your support!
The WA Government’s Trade and Investment Office in London welcomes trade enquiries from WA exporters, so please feel free to make contact via firstname.lastname@example.org. For general enquiries, please contact the Department of Jobs, Tourism, Science and Innovation's Invest and Trade Western Australia team at email@example.com, or the DPIRD team at firstname.lastname@example.org. Source: WAGO / JTSI / DPIRD | Photo: WAGO [L-R: Sally Janssen; Oz Clarke OBE, British wine writer; John Atkins, former WA Agent General.]