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Hello
Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.
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Perth turns up the heat in summer tourism campaign
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Tourism WA will highlight Perth’s natural attractions and vibrant festival season as part of advertising that will start this week to showcase Perth as the ideal summer destination to Melbourne and Sydney audiences. The campaign’s message is ‘Summer is the Greatest Show in Perth’ and promotes Perth’s weather, beaches, attractions, nightlife and seasonal events such as the Fringe World Festival and the Perth Festival among reasons to visit. It encourages people to come to Perth during the summer months and is delivered in partnership with Expedia, with deals offering up to 20 per cent off more than 15 Perth hotels available. The television ad can be viewed here as well as on the Tourism WA Corporate website, which has more information about the ‘Summer is the Greatest Show in Perth’ campaign.
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Hop on, hop off bus launches in Swan Valley
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Drinking, eating and exploring your way through the Swan Valley wine and tourism region just got easier with the introduction of the Swan Valley Explorer. Launched on Monday by Transport Minister Rita Saffioti, the new hop on, hop off bus service will operate seven days a week from November 10, departing from the Guildford train station. The circle route will take guests along West Swan Road, Great Northern Highway and Reid Highway, allowing them to hop on and hop off at wineries, gourmet food provedores and tourism attractions. The service will cater for international and interstate tourists, as well as local visitors to the Swan Valley. The buses will run on a reduced frequency on Monday and Tuesday and will operate every 30 minutes from Wednesday to Sunday, timed to meet with connecting train services at Guildford. For more information and to purchase tickets, visit the bus service website.
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Destination WA returns for summer
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Channel 9’s summer series of Destination WA kicks off this Sunday, November 4 with stories from across WA, including new experiences and epic road trips. On the Coral Coast, take to the skies by helicopter from Carnarvon and explore the coastline including the Quobba Blowholes and Aquarium. In the Kimberley, travel with Instyle Adventure and explore the beauty of the Dampier Peninsula north of Broome. In Perth, enjoy the new Swan Valley Hop On Hop Off bus tour with Adams, and in the Golden Outback take a road trip to the magnificent Mount Augustus, or ‘Burringurrah’ as it’s known as to the local Wajarri Aboriginal people. These stories have been supported by Tourism WA, together with regional tourism organisations Australia’s North West, Coral Coast, Golden Outback and Destination Perth, local operators and visitor centres. Destination WA’s Summer Series airs locally
and nationally on the Nine Network at 5.30pm.
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New Expedia campaign launches in Germany
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Tourism Australia is encouraging German travellers to take an ‘Australian Adventure’ through a new promotion with Expedia, which will run until mid-January. Visitors to Expedia’s German website are presented with an interactive quiz to help with trip planning, as well as destination highlights and special travel offers to encourage bookings. Thai Airways is offering special fares for German travellers for four weeks of the campaign. The promotion is based on a successful Australian Adventure Expedia campaign in the US, which ran earlier this year and was supported by Tourism and Events Queensland, Tourism Western Australia, Tourism Tasmania and the
South Australian Tourism Commission.
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More media coverage in the US
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Tourism WA has secured more media coverage for WA across key US outlets. The spotlight shone on Field of Light: Avenue of Honour in Departures, with artist Bruce Munro interviewed about his Albany installation. Broome was included in a Reader’s Digest list of under-the-radar cruise ports, as well as the Kimberley’s natural beauty, to more than 3.5 million monthly viewers. The story was also posted to MSN.com, which has more than 10 million monthly viewers. Tourism WA hosted travel writer Brandon
Presser earlier in the year, whose online article about the Coral Coast included Shark Bay, Ningaloo Reef and Cape Range National Park. Out Traveler magazine has a circulation of more than 190,000 copies and nearly 50,000 monthly viewers online. Read the article here.
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Margaret River cleans up at Awards night
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For the first time in the WA Good Food Guide Awards history, the coveted Restaurant Of The Year award has gone to a venue outside the metropolitan area – Will’s Domain in Margaret River. Margaret River’s Voyager Estate won regional restaurant of the year, and its head chef Santiago Fernandez won Regional Chef of the Year at this week’s awards night, held in Perth. Accolades continued for restaurants in the Margaret River region, with Leeuwin Estate and Vasse Felix also listed in the top 10 Restaurants in WA. WA Good Food Guide editor Rob Broadfield said: “The Margaret River success story in 2018 is a coming of age story for the celebrated wine region.” For a full list of award winners, visit the WA Good Food Guide website.
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All Blacks Tours experiences Perth
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Tourism WA recently hosted All Blacks Tours in Perth to contract product for Bledisloe Cup packages. All Blacks Tours is the exclusive ticketing partner in New Zealand for All Blacks matches and is working with Tourism WA on a two-phased cooperative campaign to drive awareness and conversion for the match against the Qantas Wallabies on August 10, 2019 at Optus Stadium. The messaging behind the campaign encourages Kiwis to stay in Perth longer as part of their Bledisloe Cup experience. General admission tickets to the Bledisloe Cup went on sale last Friday, October 26.
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Albany lights up For Helloworld
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The Amazing South Coast put on a show for a group of Helloworld’s wholesale reservations consultants visiting Albany last week, as guests of Tourism WA. The group experienced a four-day self-drive of Australia’s South West, visiting the award-winning National Anzac Centre and Albany’s Anzac memorials, including the location of Australia’s first Dawn Service, before enjoying the spectacular Field of Light: Avenue of Honour exhibit. The group was hosted on a ‘Lights and Dine’ package, which can now be booked through all Helloworld brands. For more information, visit the Amazing South Coast website.
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NZ radio campaign raises awareness for Field of Light
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Tourism WA has partnered with Qantas and Australia's South West to raise awareness for Field of Light: Avenue of Honour and give New Zealanders a chance to win a trip of lifetime to visit Perth, Albany and Margaret River. The two-week Coast FM campaign is targeting more than 375,000 daily listeners across New Zealand. Amazing vineyards, mesmerising coastal scenery and spectacular natural experiences, coupled with the commemoration to the brave Anzac soldiers, presents a compelling proposition to drive Kiwi visitation until April 25, 2019.
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Regional event funding round now open
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Regional event holders are encouraged to apply for funding offered through the 2019-20 Regional Events Scheme, which supports smaller developing regional events. A funding pool of up to $1 million is available as part of the round. The round will include the Regional Aboriginal Events Scheme - a quarantined pool of $150,000. To be eligible for this funding, event holders must be delivering Aboriginal activities and experiences through the leadership and participation of Aboriginal people. Both schemes are supported by the State Government through Tourism WA and Royalties for Regions, and are open to events held between July 1, 2019 and June 30, 2020. Applications close at 5pm on Tuesday, December 11, 2018. For more information visit Tourism WA’s corporate website.
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Regional Grants of up to $250,000 available
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Grants of up to $250,000 are available for projects contributing to economic growth in regional communities through the Regional Economic Development (RED) Grants Program. The program is a State Government initiative that invests in community driven projects to stimulate economic growth and development in regional Western Australia. The State Government's Royalties for Regions program has invested $22.5 million towards the RED Grants program as part of the 2018-19 State Budget. RED grants can be used to develop attractions, visitor facilities, tourism product, visitor markets and tourism skills. Applications close on November 2.
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Regional tourism and jobs winners in funding round
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Regional tourism and local jobs are front and centre of the latest round of the Building Better Regions Fund, with regional Australia set to share in $200 million for local infrastructure and community-building projects. Up to $45 million has been earmarked for tourism-related infrastructure projects. Round three of the funding round is open. The deadline for proponents’ submissions is November 15. The Building Better Regions Fund supports the Australian Government's commitment to create jobs, drive economic growth and build stronger regional and remote communities into the future. For more information on eligibility and how to lodge an application for round three, visit the Building Better Regions Fund website.
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EOI open for heritage and history conference
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Expressions of interest are invited for presentations, workshops, discussions and other activities for the WA State Heritage and History Conference, being held at The Westin Perth on April 29 and 30, 2019. The conference, which is being supported by Tourism WA, seeks to explore elements of heritage, history and collections that may need to be ‘handled with care’. It is l will create a quality event for the heritage and history sector, including those associated with collections. Topics should relate to the theme, with material or activities that build capacity in heritage tourism, or meet an identified need for the sector, particularly encouraged. All information should be forwarded via email to ray@meetingmasters.com.au to arrive by tomorrow (Friday, November 1). Visit the conference website for more information.
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Farewell to Tourism WA's US regional manager
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Regional director for the Americas, Sandy Nerlich, is finishing up with Tourism WA this week after new in-house regional director, Kylie Smith, was appointed. Tourism WA would like to acknowledge Sandy’s outstanding contribution to the WA tourism industry over the past seven years, and acknowledge her passion, dedication and commitment to driving leisure tourists to all parts of Western Australia. Sandy began working with Wagstaff Worldwide in 2008 and has built industry confidence in WA as a destination, taking the US from an investment market to one of Tourism WA’s top five core international visitor markets. Sandy has lead the way for Tourism WA to work collaboratively with key trade partners in America and we thank her for her hard work, dedication and commitment to Tourism Western Australia. We wish her the very best in her future endeavours.
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Marketing coordinator position available
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The Caravan Industry Association of Western Australia (CIAWA) is seeking a marketing coordinator to join a small, dynamic operational team at its Cannington office (moving to Cockburn early 2019). This position will provide support to the Marketing Manager throughout a busy calendar year with events, membership and marketing. CIAWA is looking for someone who can step into the role with confidence. You will be seeking a long-term opportunity and have a preference to working in a small, supportive team environment. CIAWA manages the Perth Caravan and Camping Show, Goldfields Caravan and Camping Show, and Great Southern Caravan and Camping Show, plus attends a number of caravan and camping related events across Australia to promote travel to and within Western Australia. For details and to apply, visit the Seek job advertisement.
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Workshops coming to Perth and Kalgoorlie
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Tourism Council WA is delivering a range of its industry-relevant training workshops in Perth and Kalgoorlie during October and November. These workshops cover a variety of industry-relevant topics, including digital marketing and social media, tourism boost (introduction to tourism), and marketing in China. Registrations are now open – visit the website for more information or to register.
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EOI close next week for 2019 WA Regional Tourism Conference
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Organisers of the WA Tourism Conference are seeking Expressions of Interest from regional towns to host the 2019 WA Regional Tourism Conference. Hosting the WA Regional Tourism Conference can deliver substantial economic, media and visitation benefits to your destination. For more information regarding what should be included in a submission to host the event, visit the website. Please note, completed expressions of interest forms must be forwarded via email to tcwa@tourismcouncilwa.com.au by close of business Tuesday, November 6.
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FACET breakfast
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November 9: Hear from Destination Perth and the local governments of Perth, Fremantle and Armadale, about their individual approaches to collaborate within their regions to develop visitor experiences, create an exciting brand and sell the message. Visit the website to register or for more information. This event will be held at The Old Brewer, with arrival at 7.15am for a 7.30am start.
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Event Industry Association AGM and Christmas party
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November 14: The Events Industry Association (WA) Inc is holding its 2018 Annual General Meeting at RAC Arena on Wednesday November 14, from 5.30pm to 6pm. Members are encouraged to attend the AGM to hear the EIA’s progress and to vote for Board members. Attendance is free for the AGM, but you will need to reserve your place. The EIA Christmas party will follow on from the AGM, from 6:30pm to 9pm. A Christmas cocktail menu and beverage package is available, with the cost to members (and their staff) $50 per person. Please RSVP and book your tickets by Friday November 9.
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FACET Conference – Fresh Thinking Culinary Tourism
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November 22-23: This conference will explore opportunities to grow culinary tourism and showcase what is trending in food and wine in Australia and internationally. FACET has brought together some exciting speakers who will present on food, wine and produce experience development, destination marketing and festival and event development. Visit the website to register or for more information.
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Registrations Open for TCWA Xmas Tipple
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December 7: Registrations are now open for the annual Tourism Council WA Xmas Tipple, to be held on Friday, December 7. This event provides an opportunity for the tourism industry to come together and reflect on another successful year. Visit the Tourism Council WA website to register.
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Save the date – East Coast Roadshow
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May 26-30, 2019: With the recent positive growth in interstate leisure visitation, Tourism WA’s East Coast office will be working to continue the trend in 2019. Following on from the success of the 2018 Road Show series, dates have been set for and expanded for an enhanced 2019 event series. The events aim to capitalise on destination marketing and raise the profile of WA’s tourism product suppliers and collectively educate trade. Supplier delegates will participate in an information exchange with key decision makers and frontline East Coast agents and Inbound Tour Operators providing WA industry with an opportunity to establish and further strengthen strategic business relationships with key trade partners. Registration details will be distributed in the coming weeks.
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