If your website hasn’t changed in three to five years (or more), it’s likely it’s an online brochure—static, filled with text and pictures, but missing what today’s browsers are looking for.

Business today starts online. Statistics show both businesses and consumers begin their search for products and services on the web. In fact, on average, the business to business buyer is 60% towards a purchase decision before contacting a vendor. Why? Because online research has already answered questions and framed the decision.

Today’s website should be an online sales team, working 24/7 to connect with visitors, generate leads and build the company’s brand. A hard-working website that creates response must be:
    > Framed from the target audiences’ point of view, to deliver what they’re looking for
    > Optimized in content, page titles and page descriptions for keywords and phrases that will bring the right prospects to your site
    > Designed for easy scanning of content—people don’t read websites, they scan
    > Visually attractive, to support your brand and show at a glance what’s available and how a visitor can respond
    > Mobile friendly, so browsers can find your website and browse easily whether they’re on a smartphone or tablet
    > Easy to navigate, with essential information just a few clicks deep
    > Content rich, to satisfy the browsers who aren’t ready to contact you yet
    > Regularly refreshed, because Google rewards those who update frequently with new content

Today’s successful organizations are implementing inbound marketing to turn their static websites and online brochures into active, engaging and result-producing sales machines.

Your website is an important point of choice—where your audiences choose to take action. Apply inbound marketing methodology to drive response. Download our inbound marketing overview to get started. For more insight on how to ensure your business is viewed as reliable and trustworthy online, download our website guidelines for credibility.

For more web tips, check out these posts on our blog:
    > Tune your website for business
    > Increase Your Web Traffic: Part 1 - Make your website work harder
    > Is your website dead?

Interested in learning more about inbound marketing? Give us a call at 866-363-4433 or drop us an email. We can audit your current online brand and provide guidance to improve your reach and results.