As 2014 nears, pause and look at the response you’ve had to your marketing this year. What were your goals? How do you measure up? If you’re ahead, way to go! If not, it’s time to rethink. In this series, we’ll pose five essential marketing questions. The answers will transform your marketing effectiveness.

Question 1: If someone is searching for what you offer… where are they looking?

How people search for and buy products and services has changed. A lot. They’re educating themselves (mostly online) before they make a decision. They’re looking for “What’s in it for me?”

Understand who they are and why they buy
It’s time to focus more on who your audiences are, what they’re searching for and how you can help them choose. “Come buy from us” becomes “this is how we solve your problem” and not a pick list of services.

The approach is simple: get the right message, in front of the right audience where they choose to take action. That’s the critical point of choice.

When you frame your marketing strategy around the answers to these questions, you’ll see bigger response. Once you have profiled your target audiences, you’ll be able to pinpoint where they’re looking. Identify the points of choice for your target audiences with our free Point of Choice Worksheet.

We provide a more detailed summary on the answer to this first essential marketing question on our blog, along with tips and recommendations. Take a look.

Need more insight as you plan ahead? We can provide an objective review of your current marketing and pinpoint where to make changes for bigger impact in 2014.



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Creative Company, Inc. McMinnville, Oregon, USA

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