Things we thought you’d think were interesting!05.09 |
More and more, it’s becomes necessary to put brains over budget, and incorporate unconventional tactics to deliver memorable messages. We’re continually researching marketing trends, ideas and new media practices to keep up on the latest marketing ideas for our clients. And an in effort to keep you up on them too, we’ll be sharing some of our favorites with you. |
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Viral Marketing“Bird Poop Facial” Case Study
When Manhattan-based Shizuka wanted to promote their Geisha Facial, one key element stood out with the potential to create some buzz: sterilized nightingale droppings. A video about the salon’s “Bird Poop Facial” plays on the humor of this ingredient and has become an viral marketing success, receiving lots of free press from bloggers, CNN, E!, and even Jay Leno. |
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Outdoor MarketingDenver Water ConservationHow to get millions of people to take water conservation seriously? Getting their attention in the first place in key. Recognizable orange and white signage using only partial spaces bordered on guerilla marketing. In addition, billboards and buses continued the theme. Also, phrases urging residents to "CNSRV," and "SV WTR" extended the campaign. Learn more about Denver's Water Conservation Marketing. |
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Website DesignComFestThe fine folks who organize the Community Festival had lots of web designers to choose from, some offering to create their new website for free. But we were selected, not just because we're kindred spirits, but because like many things in life, you get what you pay for. We were one of the only web design firms able to provide great design with a truly kickass content management system. |
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