Rise above the competition
Each organization has a unique story, reasons they’re successful. You know what makes your company the best choice, but does your target audience?

Our free e-book "10 Steps to Optimize Your Brand" outlines how to establish your brand and generate more response. The first step? Define your position in your market.
    > Who are you? What do you stand for?
    > What do people know about you, and what do they need to know?
    > What problem do you solve, or what need do you fill?
    > Why do your current audiences choose what you offer?

Our positioning worksheet offers tips to share your story so people respond with “tell me more!”.

A solid messaging strategy can help you define a hierarchy of key messages. Many organizations spend time describing what they offer, as a list of things. But what makes you different from others who offer the same things?

After more than 30 years of seeing what works, we know it’s usually the context, the relationship, the “why?” that sets you apart. It’s seldom the features or “things” and usually the benefits. “Features tell. Benefits sell.”

Reach your audiences where they choose
The second stage of optimizing your brand is connecting with the right people, in the right places, where they’re choosing to take the next step. We call this the critical “point of choice.” To find it, you must first understand who your audiences are and how and where they choose. More in our next issue (and in our e-book).

When it’s time to get more response to your marketing, give us a call toll-free 866.363.4433, or drop us an email.

Read more about the “point of choice” on our website, or on our blog. And Brand Responsibly!