Friends,

As you work to save lives from abortion and empower women for positive choice today, a handful of pro-abortion activists are gearing up to target your vital work.

Under the guise of, “Exposing Fake Clinics,” these activists are launching a fall campaign Oct. 23-28 to follow on the heels of their failed summer assault. (To see exactly how it failed, check out Heartbeat's coverage at The Federalist, The Christian Post and Pregnancy Help News.)

The overall goal is clear: to cut pregnancy centers down to Planned Parenthood’s size online.

Pro-abortion activists know that women are rejecting abortion and Planned Parenthood in droves, and a survey of consumer-based Google Local ratings bears out that reality in striking colors—especially when you compare the Abortion Giant's slew of negative client reviews to that of centers and medical clinics like yours, where 99 percent of clients rave about our empowering services.

The hit campaign is organized into three primary categories, which Tim Stephens at Heartbeat’s Extend Web Services identified for us back in the first round of attacks this summer:

1.  Validating Existing Negative Reviews
   The campaign organizers encourage their following to browse review-driven Web directories like Yelp, Google Business, and Facebook for pregnancy centers that already have negative reviews. If a pro-abort finds a negative review, they are encouraged to give the review a positive mark (i.e. ‘useful’ for Yelp, ‘thumbs up’ for Google/Google+, or a ‘like’ on Facebook).
    
2. Creating New Negative Reviews
   If an activist can’t find an existing negative review, they’re encouraged to create one themselves. Organizers have provided a step-by-step process for their members to follow to achieve the best results for their goals. These steps involve locating a victim to prey upon utilizing the campaign’s interactive map listings of Pregnancy Centers, calling that center to provide false stories. (Sample questions include, “I'm [my sister is/friend is] pregnant, and I'm scared.” or “I [my sister/friend/partner] want to get an abortion / need to get it taken care of.”)
   
   In hopes of manipulating unsuspecting center staffers into providing some grounds for a negative online review, and writing that review in as many prominent locations across the web as possible. Campaigners are even encouraged to, “…grab a bottle of wine and get your feminist book club together to organize a fun CALL-A-THON during the Week of Action! Calling is more fun when you're doing it together.”
    
3. Organized Protesting
   In addition to attacking pregnancy help centers and medical clinics online, the campaign’s organizers invite members to participate in organized protests outside of local Pregnancy Centers. “Come out to boldly expose fake clinics! You bring the party” the campaign messages. Encouraging their following to “KEEP IT FUN + FUNNY”, they suggest signage and messaging that is anything but fun or funny. “GOD HATES FAKE CLINICS” and “got abortion?” are just some of the signage suggestions by the campaign organizers.

Here’s a couple of questions you may have:

• What does this mean?
  This campaign presents nothing unique; nothing new or unheard of. These tactics have been in play by pro-abortionists for years. This particular campaign has gained relatively little momentum. In fact, as of this writing, the campaign’s Twitter hashtag has been used just once.
   
• What should be done?
  This is no time to panic, but it is high time to take action. Pregnancy help organizations like yours cannot be a bystander in the digital age of reaching women online. The same tools and resources available to you can either help or hurt you. Your organization must be pro-active in the defense of your online reputation.
   
• How do you deal with negative online reviews?
  Best answer: Compensate.
  Negative reviews are likely to happen, whether they are legitimate or fake. Regardless of their validity, the best way to minimize their adverse effect is to overwhelm them with positive reviews. After all, the best offense is a good defense.
  
  Get as many positive reviews from as many legitimate sources as you possibly can.
  
  These sources can be clients, donors, volunteers, or anyone outside of your staff and board members who’ve had a positive experience with your center. These reviews should be posted in the most prominent locations online (Yelp, Google, Yahoo, Facebook).

While this is clearly meant as an attack from the abortion lobby against life-affirming organizations like yours, don’t miss out on a golden opportunity to message this to your donors and community supporters. Make sure your donors are aware of this for the sake of prayer and ongoing partnership.

Remember, Jesus promises His church will stand against the very gates of Hell—we wouldn’t expect an online campaign to override His promise and power anytime soon.

Blessed to serve with you in this battle for life,