Scanned and Branded: The Arrival of the QR Code

How do you create a literal connection between a tangible object like a magazine and the intangible yet influential world of digital media? The QR code, originally created in Japan as a means of tracking parts in vehicle manufacturing, has become an arguably cutting-edge approach to driving consumers online. Today, QR codes are starting to make their way into the print and outdoor advertising for many outdoor sport brands and destinations. he October, 2010 issue of Freeskier Magazine featured codes in advertisements, including K2 and Rossignol. read more >

CANADIAN SKI COUNCIL RESEARCH SUMMARY

Released in August but shared with members last week, the Canadian Ski Council’s National Consumer Satisfaction and Profile Study is one of those reports you know you should read but you tend to leave in your ‘to read’ pile. So, we’ve summed up the 77 page beast to a short highlight for you busy busy marketers. read more >

HOW TO PLAN A KICKASS WEBSITE 101

Today, there’s an overflowing toolbox of cutting edge technology available for web design, but it’s important to remember that a good site starts with good planning. Often, marketers get carried away with big web dreams and overlook the tiny details that will lay a foundation of excellence for your new online baby.read more >

LOVE FOR THE WHITE PLANET - A BOOK REVIEW

Whistler author (and occasional Origin-collaborator) Leslie Anthony has been writing about ski culture for two decades. With his latest book, White Planet: A Mad Dash Through Modern Ski Culture, the famously verbose Anthony explores the intricate details and expansive universe of skierdom in an expert fashion. read more >