What’s the difference? Refresh or rebrand?

A brand refresh builds on the existing brand. It’s a coat of paint, an accent rug and a few new lamps. A refresh keeps visual elements, but updates your look.

A rebrand is a visual transformation—a new identity and brand system for an existing name. Think a complete remodel of your home. A rebrand will reach today’s audiences and transform how your organization is perceived. From out of touch to ahead of the curve. It shows a progressive, forward-thinking company.

Visit our website to see a few examples of refresh and rebrand.

Why rebrand #1: How people respond
We live in a visual culture. People respond to design, and expect the company the brand represents to show a level of quality they can see. Yes, it's subjective. Yet you know when you see something beautiful, elegant, sophisticated, attractive or engaging, you respond.

Why rebrand #2: Shift perceptions
Perception is reality. Design and solid messaging can impact your reach and engage more potential audiences. When a consistent look—that's different from your competitors—is presented, you'll build recognition. Messaging will reinforce why someone should choose you and your products and services.

Why rebrand #3, 4 and 5:
Read more on our blog about:
    > 3: Create recognition for your value
    > 4: You’ve fallen behind
    > 5: You’re planning for growth

A brand restage, refresh or rebrand is a big step. It takes thought, review, planning and collaboration.

Define your goals—how do you want to be perceived? What are current marketing tools and how are they working? What do you want to be known for? What’s missing now? Here are a few guidelines to download that will be useful as you consider a rebrand:
    > A brand audit can tell you where you are now, what’s working and what’s not
    > Our website effectiveness scorecard will assess how well your website is performing as a business asset
    > Our positioning worksheet helps you identify where you fit and how to stand out
    > Our worksheet on defining your audiences will help you understand who you must reach to be effective.

We’re happy to talk with you about your plans—our first meeting is free. We can provide guidance, or be your strategic partner as you move the business forward. Give us a call toll-free, 866.363.4433, or drop us an email.