Photographers' consultants, photo editors, buyers and agents all agree on the role the photographer's personal projects have when it comes to landing a job, even when these projects are deeply different from his/her commercial work. Projects which reveal how the photographer sees. His/her vision.

, let me show you Ludovico, my most important personal project whom I've been taking care of since July '09. My other (photography) personal projects can be found here whereas my advertising and editorial portfolio can be seen at the usual place.