Litmus
A/B test results, how the Outlook
2013 junk filter works + more
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Create an Email Design That POPS!
Tips on how to choose the right typography, color scheme & layout.
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Palette
Confirmation emails
Are You Optimizing Your Transactional Emails?
You should. We’ve got tips and examples to help improve yours!
Start Optimizing →
3 Secrets to Maintaining Superior Newsletter CTRs
Use social psychology to send the sort of emails your list wants to receive.
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Lots of clicks!
Digging deeper [helpful resources for making awesome emails]
Why Email Clients Render Differently  Find out →
A/B Testing in Real Life  What works? →
How Outlook 2013’s Junk Filter Works  Get the scoop →
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