Talking Tourism

Issue #594, February 20, 2020


Welcome to this week’s edition of Talking Tourism newsletter.

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Tourism industry to benefit from increased cruise visits

More than 20 new cruise ship visits have been confirmed for Fremantle Port following the repositioning of superliners to Australia from Asia because of the coronavirus outbreak. The extra visits are expected to bring around 45,000 visitors to Fremantle and other regions in the State. The trips will deliver economic benefits beyond Fremantle with new itineraries set to include regional port destinations of Broome, Exmouth, Geraldton, Busselton, Albany and Esperance. Princess Cruises today confirmed the 2,670-passenger Sapphire Princess will arrive in Western Australia six months earlier than planned, injecting more than $42 million into the State’s economy. The ship is the biggest ever to be based in WA and will make 27 new voyages to and from Fremantle and be based at the port for 117 days. It follows yesterday’s visit by Queen Mary 2 which brought 2,620 passengers to Fremantle for an overnight stop. Read more on Tourism WA’s corporate website.


Tourism WA announces new marketing agencies

Following a robust tender process, Tourism WA has appointed The Monkeys, Marketforce, The Brand Agency and Sandbox as its new marketing agencies. The Monkeys, part of Accenture Interactive, will lead the strategic and creative services part of the contract while the other agencies, in addition to The Monkeys, will undertake the implementation and production work. Tourism WA’s Managing Director Brodie Carr said the tender process had given Tourism WA the opportunity to see what some of the best agencies in the country had to offer and find the best partners to help make an impact with the State’s destination marketing. The Monkeys showed a thorough understanding of the challenges and issues Tourism WA faces in raising the profile of WA as a world-class tourist destination and provided a range of well-researched solutions, strategies and innovative opportunities. Appointing local companies to deliver production and implementation services means a lot of the work will be done here in Perth, supporting local jobs. Read more on our corporate website.


Campaign urges interstate footy fans to stay and play in WA

Interstate football fans are encouraged to head west to cheer on their team in Perth and stay on to holiday as part of Tourism WA’s marketing campaign for the 2020 AFL season. Launched in Victoria, South Australia and NSW this week in the lead-up to the first AFL game in March, the five-month campaign features AFLW player, commentator and media personality Abbey Holmes and former Richmond Tigers legend, media personality and AFL commentator Matthew Richardson. The pair feature in a series of videos targeting passionate fans of specific clubs. The campaign will showcase WA experiences and attractions and will start with social and digital activity, followed by TV commercials on the Seven Network during interstate AFL matches. Find out more about the 2020 AFL marketing campaign on Tourism WA’s corporate website, or read the Tourism Minister's media statement.

Image courtesy of Rowing Australia/Delly Carr

Perth to attract rowing elite with championship triple

Perth is set to host three premier national rowing events through to 2026, which will attract national and international competitors and inject millions into the State’s economy. Tourism WA secured the Australian Masters Rowing Championships in May 2022 and May 2026, and the Australian Rowing Championships in March 2023. The three national events will be held at the Champion Lakes Regatta Centre, which is one of only two purpose-built water sports centres in Australia that can accommodate international standard rowing. Together, the events will significantly lift the profile of the State in the rowing community and deliver thousands of visitors and about $12 million in economic impact over a five-year period. Read more on Tourism WA’s corporate website.


Award-winning Kimberley tourism campaign returns

An award-winning tourism campaign featuring the charming adventures of a retired couple travelling the Kimberley region is back. The original Magic Kimberley campaign produced by Australia’s North West in 2019 was awarded the gold medal for Destination Marketing at the WA Tourism Awards and is in the running for the national awards to be presented next month. Magic Kimberley – The Sequel launched this week with a five-minute online video featuring much-loved characters Denise and Michael returning to the region for a new adventure on the Gibb River Road. The campaign is supported by a range of tools including advertising, itineraries, blogs and a cooperative partnership with travel wholesaler Broome, Kimberley & Beyond, which will provide special offers for consumers and additional marketing support. View the campaign here.


WA on show on the east coast

Tourism WA’s east coast team attended the annual Flight Centre World Travel Expos in Sydney, Melbourne and Brisbane over the three consecutive weekends during February. As the only state tourism organisation to exhibit at these events, the Tourism WA stand was well visited, with interest in all of WA’s regions. Overall, numbers for the three shows were high and, combined, exceeded the previous year’s result.


Expedia campaign in the US

Tourism WA has launched its latest campaign in the US, ‘Make new mates in Western Australia’ with Expedia. All of WA’s five regions feature in the campaign, which aims to attract holiday makers to Perth and encourage them to explore the regions while they’re here. A combination of accommodation-only, packages (including air) and activities can be booked through the campaign. The campaign was launched as part of the $12 million international marketing boost announced last year.


Program released for World Indigenous Tourism Summit

The program for the World Indigenous Tourism Summit has been released. The conference, which will take place April 6-9, will feature a range of speakers from across the globe. They will discuss key issues and needs that impact Indigenous tourism around the world, and the opportunities that exist for culturally authentic Indigenous tourism product. Keynote speakers include Ben Sherman (World Indigenous Tourism Alliance), Greg Bakunzi (Rwanda Eco Tourism Association) and Monica Zalaquett (UNWTO). Register now to secure your place at this World Summit.


Marketing update on Melbourne-Busselton route

Last week, Verity Collis and Pat Monneron from Tourism WA's domestic marketing team provided an update on the marketing tools used to promote the Melbourne-Busselton route to the Margaret River Busselton Tourism Association’s members. If you missed the session or would like a recap, please download the presentation.


Call out for new product updates

Ahead of the 2020 ATE Media Program, Tourism WA’s Public Relations team is gathering new product information to include in the annual media kit. If you have a new or revitalised product, tour or experience, let the team know by completing this online form, and submitting it before Wednesday, March 4, 2020. The kit will be provided to media attending the ATE Media Program; and will also be distributed to other international and domestic media via Tourism WA’s media relations program. It will also be housed on Tourism WA’s corporate website. Additionally, the information may be considered for inclusion in other Tourism WA media materials such as This is WA (monthly media e-newsletter); media releases/responses; or in visiting journalist itineraries. For any questions, email the PR team.


Coronavirus update

The Australian Government has announced it will continue the travel restrictions on foreign nationals who have recently been in mainland China, until February 29, 2020. The decision is based on medical advice and recommendations from the Commonwealth’s Chief Medical Officer and chief medical officers from each state and territory. According to the World Health Organisation, as of today there are 75,725 confirmed cases of COVID-19 globally and 2,128 deaths. At this stage there have been 15 confirmed cases of the coronavirus in Australia but none in Western Australia. For updates about the impacts of the outbreak and Tourism WA’s recovery efforts visit our corporate website.


Register for national ‘India Host’ program

Tourism industry operators have an opportunity to take part in a national ‘India Host’ program in the lead-up to the 2020 Cricket World Cup. The program, delivered by ATEC, along with Tourism Australia and Austrade, includes culture-ready, product-ready, service-ready and trade-ready modules. All modules are delivered through a 90-minute webinar, ending with a face-to-face graduation event, including a trade engagement session. The training provides the industry with a handbook, tools and resources to assist them in their development in welcoming the Indian visitor. Graduates are badged as an ‘India Host’ and receive a certificate and digital badge (logo). To book click here, or find out more via email.


EOI for proposed South East Asia Roadshow

Tourism WA, in partnership with Business Events Perth, is proposing a South East Asia Roadshow in late May/June/July 2020. The roadshow will visit Malaysia, Singapore and Indonesia to develop and strengthen business relationships between WA operators and key product managers across both leisure and business events sectors. It will also include frontline agent training and media events aimed at raising awareness about Western Australia. Register your expression of interest via email by Friday, February 28.




Visit Tourism WA’s corporate website for a comprehensive list of workshops, conferences and other events that may be of interest to WA’s tourism industry. To list or update your industry event, email


Register for ‘China Host’ tourism workshop

March 10: Ensure you’re ready for China when the market recovers and returns. Come along to ‘China Host’, a full-day workshop, proudly sponsored by the City of Perth and delivered by the Australian Tourism Export Council. This workshop will include a China market update, a product case study and other topics including understanding Chinese travellers, online distribution and Alipay. Click here to secure your spot.


Destination Australia 2020 – resilience and recovery

March 12: Tourism Australia is hosting the sixth annual Destination Australia conference at Adelaide Oval. The conference brings together an incredible line-up of experts to address the themes of resilience and recovery. Now, more than ever, is the time for the tourism industry to pull together, support each other and show the world that Australia remains a safe, welcoming and world-class destination. Register now to secure your spot.


Registrations open for North West workshops

Tourism Council WA will be holding workshops in Broome and Kununurra during March, covering topics including social media and digital marketing, customer service, and strategic marketing. Registrations are now open. To view the full schedule and to register, click here.


Register now for regional industry networking events

Registrations are now open for the Tourism Council WA’s Tourism Connect industry sundowners taking place in Broome on March 12; Kununurra on March 18; and Albany on April 1. Tourism Council WA invites members and the wider tourism industry to attend a Tourism Connect event for an evening of networking with key tourism players and industry colleagues, to hear the latest lobbying and industry news and for some drinks a nibbles. To see the full schedule and to register, click here.