Things we thought you’d think were interesting!

10.09

We’re continually researching marketing trends, ideas and new media practices to keep up on the latest marketing ideas for our clients. So in an effort to keep you up on them too, we’re sharing some of our favorites.

Outdoor

Scratch & Sniff diapers with poo?

For some reason, Wisconsin has one of the highest teen pregnancy rates in the US.
So the Milwaukee United Way hired local firm, Serve Marketing, to develop this attention-getting promotion. Congratulations to the United Way for being bold enough to go with such a forceful idea. The message inside the circle reads "This really doesn't stink, but the consequences of teen pregnancy sure do." A perfect example of the power of marketing a single idea.

The "Truthiness" of Twitter

I've often thought marketing ruins social media ~ from SecondLife to Facebook and now, Twitter. A company called Izea pays folks to Tweet on behalf of their business clients. What's surprising is how shortsighted this is of both Izea and their clients. Not surprisingly, the Tweeters don't let on that they're being paid. Just this week, the FTC ruled that bloggers must disclose if they're getting money or freebies from the companies they blog about! Finally, some "truthiness"in advertising!

Web site

State of Georgia Dept. of Human Resources / Adoption Services

We've been fortunate enough to have been developing materials for Georgia's Adoption and Foster Care Services. This website is the first if its kind to help prospective parents learn about and apply, online, to become a Foster, Adoptive or Partnership Parenting family. Check out the Parenting Partnership website.

Want to see more? Check out our site.
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