Creative Company Creative Company
Marketing Mistakes

The mistake: Focusing all of your marketing online and ignoring print.


The shift toward online marketing is clear. According to a recent study, 97% of consumers research products and services online before buying. Being found online is vital, and printed materials can drive visits.

In the last issue we discussed the importance of a content-rich website and how to get the most from inbound marketing. Today we’ll tell you how printed materials and websites go hand in hand to build your brand.

Entice your audiences
There’s something special about touching what’s tangible. Flip through the pages of a magazine, enjoy the smell and feel of a book, unwrap a gift on Christmas. These actions engage readers in an experience. Use printed information to connect in-hand, and to drive readers online.

Lead students online
The right print—mailer, magazine, postcard, catalog—can grab attention, build interest and tell a story. Audiences can then be directed online to learn more or take action. Take a look at the latest recruitment suite we designed for Linfield College. Although students today scan rather than read, they respond to bold design and big photos. The magazines and mailers build the Linfield story and drive prospective students to Linfield’s website. By the time students visit, they’ve already made a valuable connection with the brand.

Share ministry stories
Church Extension Plan helps ministries grow through their church loan program and investment opportunities. We created a magazine to bring the impact of their services to life by profiling growing churches and sharing investor stories. The magazines are easy to pass along, and include additional links to financial tools and videos on their website. The magazines are integral to the content marketing strategy designed to increase awareness of CEP’s services and build web traffic.

Print + online … which generation are you reaching?
When planning your print and online strategy, keep in mind different audiences respond to different communication tools. Download our Understanding Generational Perspectives Guidelines to understand how to connect with each generation.

A successful marketing program reaches and engages your audiences through multiple channels—wherever they choose to take action. That’s our methodology; that’s the point of choice. To discuss your marketing strategy for 2013, give us a call at 866-363-4433, or drop us an email. Plus, check out our website effectiveness scorecard to see how your marketing measures up.




WebsiteBlog TwitterFacebook Linked In Google+ YouTube

Creative Company, Inc. McMinnville, Oregon, USA

You’re receiving this E-newsletter because we appreciate your interest in our work, as a client, supplier, friend or peer. We promise to keep our newsletters brief and valuable. Please share this with others by forwarding it. Thank you! Of course, if you no longer want to receive this, you can unsubscribe here.

Subscribe   |   Forward to a friend   |  Edit your subscription   |   Unsubscribe instantly