One year of “Professor against political correctness.“ September 27, 2016 was when Jordan Peterson uploaded his initial video criticizing U of T, his employer, for the gender and identity policies it introduced in advance of Bill C-16. From there, Peterson’s name has been invoked in “free speech” debates over everything from stand-up comedians to renting rooms at the library. He was recently profiled in The Spectator, and made it known that he can handle a joke about himself:

Sears Canada salvage effort being spun as a greater cause. Brandon Stranzl, the Sears executive chairman who's trying to buy the department store chain, is getting some (allegedly) grassroots support from an online petition in support of his promise to “Save Sears Canada Jobs!” The pursuit of Sears Truth is being plugged by reputation manager Warren Kinsella, whose Daisy Group is representing Stranzl. (Kinsella swears that he actually likes shopping there, despite it having become a longer drive from downtown to find one.)

Real Canadian Superstore tries some big-box self-deprecation. Loblaw’s legacy of ginormous suburban retail spaces, which started in Western Canada before infiltrating Ontario, is now playing an ironic hand in commercials comparing them to other silly Canuckistani superlatives. The effort mirrors No Frills styling itself as a self-aware bargain supermarket. Meanwhile, italic Helvetica makes way for the Futura look of going to war with Amazon:

One Bloor took 10 whole years to go from horizontal to vertical. While the Great Recession loomed, Edward Keenan covered the camp-out to buy a suite at 1 Bloor East. It seemed like the peak of real estate madness—especially after the project was cancelled and redeveloped. Now, residents are moving into the skyscraper. Its main ground-level tenant, Nordstrom Rack, is set to open next May 3.

Bloor and Dufferin visionaries commence their crusade. Developers want to spruce up the mostly bleak intersection with a food-truck-laden grand promenade called “High Street.” Similar to the campaign to overhaul the nearby Galleria Mall, the project is being pitched with every buzzword to prevent it from being perceived as gentrification.

“Gord Perks” might as well be one word. Remember when daily deal websites were trendy? Groupon and LivingSocial inspired Canadian knock-offs DealFind and TeamBuy. Struggling newspaper publishers banked on brands like SwarmJam and WagJag. (The craze unravelled when many merchants realized this was no way to make a buck.) Consdiering the popularity of this tweet, though, maybe they just picked the wrong names:

Bell wants Ottawa to block every illicit video stream. The telecom giant wants NAFTA negotiations to consider the concept of making every source of pirated content technically inaccessible to Canadians. (Naturally, the company would play a role in enforcing the blacklist.) Meanwhile, its media division pulled the plug on the MuchFact program that funded music videos, suggesting that YouTube should pony up instead.

Word of the moment


WestJet's forthcoming discount carrier promises 40 per cent cheaper fares, as long as you want to pay for every last frill on the flight.

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